MARKETING

Our unique position.
We understand that it is not enough to merely claim your spot in the market, so we vigorously protect and defend our niche. Our vision, to become the premier Latin pizza brand, clearly defines our focus and determines the direction for all of our advertising and marketing efforts.

High visibility and dedicated participation at distinctly Latin community events, along with strategic TV, radio, outdoor and print advertising, continually enhance and reinforce Pizza Patrón’s intrinsic connection to celebrating the wonderful diversity of the Latin life.

Pizza Patrón is committed to driving customers into our restaurants and building brand awareness utilizing a variety of media outlets. All of our brand-building efforts are designed to reinforce our Latin focus and compliment our core community marketing efforts.

The tools you need.
We have developed a wide array of targeted advertising tools, which are available to every partner in our system. You will have access to high quality materials whether it’s TV, radio, promotions, outdoor, print, direct mail or in-store collateral pieces. We provide you with comprehensive guidelines for advertising, promotions, and the utilization of our trademarks.

Llégale! Making it happen.
Before your restaurant opens, our team will help you devise a plan to generate traffic to your new store. Developing trial and frequency among potential customers in your trade area is our highest priority. We will work together to create a strategy for building initial awareness and developing a loyal customer base in your trade area.

Grand opening fiestas.
After your store has been open for about two months, we can help you plan grand opening festivities to help expand awareness in your community. We can coordinate your activities with any cooperative marketing efforts taking place at the time.

National promotions.
As a member of the Pizza Patrón family, your store will also benefit from strategic, coordinated marketing events and promotions designed to enhance our brand positioning with the public and drive new customers into your store. We are dedicated to finding unique and cost-effective ways to make lasting impressions and meaningful connections with our customers in every market we serve.

We are here to help.
Our staff of in-house experts combined with the outside resources of talented advertising agencies can provide you with the knowledge and insights you need. You are always invited to contact us whenever you need help.


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