Brand adds Latin twist to annual fundraiser; will match donations up to $500,000 pesos

DALLAS - October 1, 2012 - Pizza Patrón announced today that it will continue its tradition of raising funds in all its stores nationwide for St. Jude Children's Research Hospital during the entire month of October.  Each year Pizza Patrón conducts the 'Compre una Calabaza de Esperanza' or 'Pin Up a Pumpkin' campaign to raise funds for the well-known pediatric treatment and research facility in Memphis, Tennessee.

This year the chain is adding a Latin twist to the campaign to entice more donations for the cause. In addition to collecting U.S. dollars, the stores will accept donations of pesos (bills only) and bills from any Latin American country with 100 percent of the money raised going directly to St. Jude.  Pizza Patrón Inc. will match all peso donations received up to a total of $500,000 pesos system-wide (up to $38K in U.S. Dollars).

"When we introduced our PIZZA POR PESOS® program in 2007, we created a fun way for our customers to use their extra Mexican pesos after trips home, by exchanging them for fresh, hot pizza at our stores here in the states," said Andrew Gamm, brand director for Pizza Patrón.  "This October, guests can donate pesos to one of the best causes on the planet.  St. Jude never turns away a child for lack of ability to pay and is committed to serving the Hispanic community.  With PESOS POR ST. JUDE™, I believe 2012 can be our best fundraising year ever."

Pizza Patrón stores will have St. Jude posters and counter top displays up that explain why and how to donate. 

St. Jude Children's Research Hospital is internationally recognized for its pioneering research and treatment of children with cancer and other life-threatening diseases. Founded by entertainer Danny Thomas on the premise that "no child should die in the dawn of life", the hospital is renowned for being the only pediatric cancer center in the country that won't charge parents for any treatment not covered by their insurance plan.  The hospital's research has helped push overall survival rates for childhood cancers from less than 20 percent when the institution opened in 1962 to 80 percent today. It is the first and only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children.

Pizza Patrón is headquartered in Dallas with 106 locations in 7 states and more than 80 under development.  Franchise opportunities, offering a proven system for hard-working franchisee candidates, are available in prime Hispanic markets throughout the country.

About Pizza Patrón

Since 1986, Pizza Patrón has been committed to making its promise of "Más Pizza. Menos Dinero.®" a reality for every customer.  From the beginning, the brand has been recognized for its 'fresh-dough' pizza, its low prices and its trademark "friendly, bicultural service."  In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants.  In 2012, the company's PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S.  Today, Pizza Patrón is the nation's premier Latino pizza brand and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.

Website - www.pizzapatron.com

Facebook - http://www.facebook.com/pizzapatron

Chain celebrates Spanish language with PIZZA POR FAVOR™ event

DALLAS - May 21, 2012 - On Tuesday, June 5th from 5pm to 8pm, Pizza Patrón is launching its PIZZA POR FAVOR™ event at restaurants nationwide. Every customer that orders in Spanish will receive a free large pepperoni pizza, which is the company's top-selling product. Free pizzas are limited to one per customer between 5pm and 8pm, at participating locations, while supplies last.

PIZZA POR FAVOR™ is the first of three 2012 campaigns the company has planned to celebrate the brand's Hispanic focus and honor the positive force of change immigrants have made in communities throughout America.

"Free product promotions have been around for a long time," said Andrew Gamm, brand director for Pizza Patrón, "but I've never heard of any company rewarding guests for speaking Spanish. For us, PIZZA POR FAVOR™ makes great business sense - it is an opportunity for us to strengthen the relationship we have with our core customer."

Collateral materials for the promotion feature the word PIZZA spelled with a "C" resulting in text that reads PICZA POR FAVOR™ (pronounced "PEEK-ZA"). Company officials say many of Pizza Patrón's corporate staff members pronounce words like PIZZA as PICZA or PEPSI as PECSI.

"Nearly half of our corporate staff says PICZA ("PEEK-ZA") instead of PIZZA," says Gamm. "And when we dug a little deeper, we soon realized that a good number of our Hispanic customers also say PICZA ("PEEK-ZA") too. We thought it would be fun to incorporate that cultural component into the campaign." Pizza Patrón gained notoriety in 2007 when company executives received threats over its PIZZA POR PESOS® program - the decision to accept Mexican pesos at all of its U.S. locations. The company continues to accept Mexican pesos (bills only) as a form of payment, providing change in U.S. dollars.

Pizza Patrón is headquartered in Dallas with 104 locations in 7 states and more than 80 under development. Franchise opportunities, offering a proven system for hard-working franchisee candidates, are available in prime Hispanic markets throughout the country.

A typical Pizza Patrón is a carry out location, located in a predominantly Hispanic neighborhood, with a footprint of about 1,200 square feet. Pizza Patrón also has branded restaurant models for any real estate option including inline drive-thru, dine-in or carry out models as well as non-traditional sites like airports

and campuses.

Pizza Patrón units require an all-in investment of $199,300 to $464,000 per store with a franchise fee of $20,000.

About Pizza Patrón

Since 1986, Pizza Patrón has been committed to making its promise of "Más Pizza. Menos Dinero.®" a reality for every customer. From the beginning, the brand has been recognized for its 'fresh-dough' pizza, its low prices and its trademark "friendly, bicultural service." In 2007, the company drew international media attention when it decided to accept Mexican Pesos at all of its restaurants, gaining over 500 million media impressions in the U.S. alone. Today, Pizza Patrón is the nation's premier Latino pizza brand and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.

Website - www.pizzapatron.com

Facebook - www.facebook.com/pizzapatron

Twitter - www.twitter.com/pizzapatron

Contact:

Sandy Bell

Phone 972-934-2850 x106

Fax 972-934-2870

sandybell@sbellinc.com