Pizza Patron English News Blog
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The Mexican Pizza Chain Experienced Stellar Numbers After Shuttering Underperforming Units

DALLAS - Jan. 21, 2015 - Pizza Patrón experienced an impressive 2014, ending with a 10.1 percent increase in total sales and 32 of its 90 stores nailing all-time sales records. Same store average unit volume rose to a 17.1 percent increase over 2013. 

The chain's executives site a number of reasons for registering successes in 2014, namely a newly rejuvenated corporate culture focused on selling pizzas rather than navigating the 'noise' in the system.  This came after closing 20 percent of its underperforming units in 2013 and suspending franchise sales in January 2014, after a decade of franchising.  

"The year was very positive for us. We have a fresh new perspective, a revitalized culture. Much of it is due to having let go of the underperforming units and the franchisees that required much of our time and resources," said Andrew Gamm, Pizza Patrón brand director. "The company continues development with an experienced core group of existing franchise partners that value our system and teamwork. We plan to knock it out of the park in 2015 with these guys!" 

Gamm also gave credit to its controversial LTO campaign, La Ch!#gona. Despite outcry from critics and media censorship of its radio ads, the company proceeded with the March 31st launch of the promotion.  The campaign lit up the 2014 U.S. Hispanic Idea Awards held in Miami Beach, Florida, winning Best PR Campaign.  During the first three weeks of sales, Pizza Patrón reported that La Ch!#gona represented more than 4 percent of the pizza sales mix, more than doubling the company's peak historical average for a new LTO launch.

Two other campaigns performed well for the chain. In August, Pizza Patrón experienced huge success with its $3.99 campaign, which offered a large pepperoni pizza for just $3.99 every Monday through Wednesday during August and September.  Same store comparable sales were up by 18 percent over the previous year during the campaign period. 

Then in October, Pizza Patrón debuted a Mexican-inspired pizza combo. For 13 full weeks, from Oct. 2 through Jan. 3rd, Pizza Patrón brought back two of its most popular LTO 'Favoritas' pizzas, La Toluqeña and La Choriquezo. The two large specialty pizzas are based on traditional Mexican recipes and were offered for $16.99 at all Pizza Patrón locations. Same store comparable sales went up by 13.8 percent over the previous year during the campaign period. 

"Pizza Patron has never been a healthier company by any measure than it is right now," said Antonio Swad," founder of Pizza Patrón. "This year we plan to leverage that momentum to propel our company and our brand forward in a big way. Over the past year and a half, we made some hard calls and bold moves to improve our company.  Now it's time again to hit the gas."

About Pizza Patrón
Since 1986, Pizza Patrón has been committed to making its promise of "Más Pizza. Menos Dinero.®" a reality for every customer.  From the beginning, the brand has been recognized for its 'fresh-dough' pizza, its low prices and its trademark "friendly, bicultural service."  In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants.  In 2012, the company's PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S.  Today, Pizza Patrón is the leading Mexican pizza brand in the U.S. and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.

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Chain makes friends and family game watching parties easy

DALLAS - Jan. 15, 2015 - From Jan. 1 through April 30, Pizza Patron is bringing back last year's highly successful 'Any 3 for $6.99' campaign. Strategically timed for game watching parties, the offer allows customers to buy any three large pizzas they want for just $6.99 without a coupon.

Last Summer, from June through July, Pizza Patron offered this powerful family-oriented pizza combo and experienced a 20 percent increase in average unit volume and more than 15.3 percent increase in comparable sales over the same period a year prior.  Total system sales went up 12.5 percent over the same period in 2013, and 21 out of 89 stores set all time sales records during the promotional period.

The campaign, supported by out-of-home advertising and Spanish radio spots in select markets, will allow Pizza Patrón fans to craft their three large pizzas for just $6.99 from more than a dozen topping options, as well as Pizza Patrón's classic marinara or creamy Alfredo sauce bases. The entire line of Pizza Patrón's Favoritas del Patrón specialty pizzas, such as La Patrona and La Hawaiana, are also available in the deal.
"Our core customer base has a larger than average household. This deal is perfect for getting the entire family together and is a 'must have' for game-watching gatherings," said Andrew Gamm, brand director for Pizza Patrón.  

About Pizza Patrón
Since 1986, Pizza Patrón has been committed to making its promise of "Más Pizza. Menos Dinero.®" a reality for every customer.  From the beginning, the brand has been recognized for its 'fresh-dough' pizza, its low prices and its trademark "friendly, bicultural service."  In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants.  In 2012, the company's PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S.  Today, Pizza Patrón is the leading Mexican pizza brand in the U.S. and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.

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New LTO Pizza, La Ch!#gona, Lit Up Media as well as Taste Buds

DALLAS  -- Pizza Patrón, the Texas-based Mexican pizza chain, fired up taste buds, the media and global conversation with its recent limited-time pizza offer, La Ch!#gona.  As a result, the La Ch!#gona campaign lit up the 2014 U.S. Hispanic Idea Awards held at the Eden Roc Renaissance in Miami Beach, Florida, winning Best PR Campaign.
Pizza Patrón's La Ch!#gona pizza is a spicy pizza topped with jalapeño-infused pepperoni and fresh-diced jalapeños.  Its launch shattered all-time sales records in many stores, making it the most successful LTO product launch in the company's history.  However, right before the product launch, Hispanic radio stations refused to air the spots uncensored. The campaign then turned to fighting censorship. Pizza Patrón took to social media with a barrage of feisty, yet humorous "Censurado" photos, communicating to its fans that the company was being censored for speaking "Mexican Spanish."
"The impromptu 'censurado' campaign sparked a nationwide debate over whether the word was actually a compliment or a curse word," said Andrew Gamm, brand director for Pizza Patrón. "It also made our media impressions and sales of the product red hot."
"La Chingona" is a term that is broadly used in Spanish speaking countries but has different meanings depending on where it is used.  The meaning in Mexico is different from the meaning in Puerto Rico or Brazil for example.  Pizza Patrón and its advertising agency Richards/Lerma received the award jointly for their collaborative work on the campaign, said Gamm.

"The goal of the campaign was to use broadly-used colloquial terminology and 'picardía' (street-wise humor) to speak directly to our customer's heart. And, this one really hit home with our audience," said Gamm.

AHAA, the Voice of Hispanic Marketing, organizes the annual U.S. Hispanic Idea Awards Conference and represents the best minds and resources dedicated to Hispanic-specialized marketing. Over the last two decades the AHAA has been a long-standing champion for corporate investment in Hispanic marketing. In addition to the awards dinner recognizing innovators in Hispanic marketing, the conference also featured three days of creative insights, breaking research and compelling content with high caliber keynotes by Rupert Murdoch, Robert Rodriguez, Prince Royce.

For more information on the AHAA wards, visit http://www.ushideaawards.com.
 
About Pizza Patrón
Since 1986, Pizza Patrón has been committed to making its promise of "Más Pizza. Menos Dinero.®" a reality for every customer.  From the beginning, the brand has been recognized for its 'fresh-dough' pizza, its low prices and its trademark "friendly, bicultural service."  In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants.  In 2012, the company's PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S.  Today, Pizza Patrón is the leading Mexican pizza brand in the U.S. and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.






pp_icon_c copy 2.jpgCompany is on pace for its strongest year in 28-year history

DALLAS  -- July 16, 2014 - Pizza Patrón, the leading Mexican pizza brand in the U.S., announced today that first and second quarter total sales in 2014 blew past expectations and are up a whopping 5.6 percent versus the same six-month period in the prior year, and that this historic mark was achieved with 14 percent fewer locations.

In 2013, Pizza Patrón closed 20 locations as part of a strategic effort to strengthen its business for the long term.  In the first half of 2014, the company completed five additional closures and opened six new restaurants for a total of 91 stores, including the opening of the first two company-owned locations in Texas.

First two quarter same-store sales growth for the restaurant industry was a meager -0.06 percent and traffic was down nearly -2 percent according to The Restaurant Industry Snapshot from Black Box Intelligence and People Report.  Pizza Patrón, however, bucked the disappointing trend with a red-hot, same-store sales growth of 11.6 percent, a 15 percent surge in traffic and by setting all-time sales records in 28 percent of its locations.

"We can attribute this year's higher sales to the success of our early year promotions, including our 'Any 3' pizza deal and the 'La Ch!#gona' campaign, which drew international media coverage and won several awards,"  said Andrew Gamm, brand director for Pizza Patrón.  "We have seen very strong food sales, as evidenced by increased delivery reports from our distributor.  Our overall case count is up on average more than 13percent at each store this year."

The company has taken many steps to further 'Mexicanize' the brand in 2014 with the introduction of new products like Pepperoni Mexicano and highly-focused campaigns like La Ch!#gona.

"We are working hard to create strong brand differentiation, a culture of innovation and rock-solid profitability within our system," said Gamm.

Gamm also stated that as part of its new efforts to grow the brand, Pizza Patrón Inc. will entertain licensing agreements with companies who have access to special outlets like national grocery chains, major food services corporations, airport locations, college and university campuses and hospitals.

About Pizza Patrón
Since 1986, Pizza Patrón has been committed to making its promise of "Más Pizza. Menos Dinero.®" a reality for every customer.  From the beginning, the brand has been recognized for its 'fresh-dough' pizza, its low prices and its trademark "friendly, bicultural service."  In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants.  In 2012, the company's PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S.  Today, Pizza Patrón is the leading Mexican pizza brand in the U.S. and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.




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DALLAS  -- June 18, 2014 - The Weitzman Group, the leading retail real estate brokerage firm in Texas, has been selected by Pizza Patrón to be an exclusive partner in site location and tenant representation.

Weitzman will play an integral part in Pizza Patron's expansion strategy providing customized real estate solutions tailored to meet the very distinct needs of the Mexican-focused brand.

For twenty-eight years, Pizza Patrón has been a leader in targeting the Hispanic demographic, now the largest ethnic minority in the U.S.  The Hispanic population grew 43 percent in the decade between 2000 and 2010 and is now 17 percent of the population, as reported by market research firm, The NPD Group.

"We partnered with Weitzman to help us in our growth because of Alberto Rocha's leadership and experience in retail leasing and tenant representation in Hispanic retail markets," said Andrew Gamm, Pizza Patrón brand director.  "Also, Weitzman has sophisticated data, processes and analytical tools to help us model and define the most successful site profile for our business."

Fluent in Spanish and French, Rocha directs redevelopments in diversity-intensive markets and is pioneering out-of-country landlord representation, tenant representation and investments as a component of The Weitzman Group's general brokerage activities. Rocha's background in management consulting enables him to contribute extensively to Hispanic-markets initiatives for the International Council of Shopping Centers (ICSC), where he is often featured as an expert in retail market economics.

"We're excited to represent a concept that offers great quality and a strong value proposition and generates high traffic and customer loyalty. We feel that Pizza Patron's new initiative will set the benchmark for Hispanic branding, as new retailers discover the untapped potential of underserviced Hispanic markets," said Alberto Rocha, vice president of underserved markets with the Investment Properties Division of The Weitzman Group.

About Pizza Patrón
Since 1986, Pizza Patrón has been committed to making its promise of "Más Pizza. Menos Dinero.®" a reality for every customer.  From the beginning, the brand has been recognized for its 'fresh-dough' pizza, its low prices and its trademark "friendly, bicultural service."  In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants.  In 2012, the company's PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S.  Today, Pizza Patrón is the leading Mexican pizza brand in the U.S. and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.




Pepperoni MX copy.jpgPizza chain puts savory new spin on a traditional industry staple

DALLAS  -- June 05, 2014 - Pizza Patrón is bringing spice and a touch of Mexico to classic pepperoni this summer with the introduction of Pepperoni Mexicano.  The savory new Pepperoni Mexicano is rich with flavor and is made from beef, pork and a proprietary blend of spices and is infused with a hint of jalapeño.

Developed exclusively for Pizza Patrón by Tyson Foods, Pepperoni Mexicano was created for adventurous Pizza Patrón customers who want to experience an intensified version of the most popular pizza topping of all-time - pepperoni.

Customers will also have the option of ordering any recipe that contains regular pepperoni and replacing it with Pepperoni Mexicano for free -- this includes the company's Favoritas del Patrón line of specialty pies.  Additionally, guests can create custom pizzas using the premium Pepperoni Mexicano for the same price as regular pepperoni, while supplies last.

"Pepperoni pizzas have always been the number one seller, and our new Pepperoni Mexicano keeps what customers love about traditional pepperoni and cranks the flavor up a few notches," said Andrew Gamm, brand director for Pizza Patrón.  "We continue to build on our commitment of bringing customers high-quality ingredients and unique, Mexican-inspired tastes for less money than any of our competitors."
Large Pepperoni Mexicano pies will be featured as "Lista" (translated as now ready) at select locations.
Pepperoni Mexicano is available at participating Pizza Patrón's for a limited time.  Pricing may vary.

About Pizza Patrón
Since 1986, Pizza Patrón has been committed to making its promise of "Más Pizza. Menos Dinero.®" a reality for every customer.  From the beginning, the brand has been recognized for its 'fresh-dough' pizza, its low prices and its trademark "friendly, bicultural service."  In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants.  In 2012, the company's PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S.  Today, Pizza Patrón is the leading Mexican pizza brand in the U.S. and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.




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For a limited time, customers can get any 3 large pizzas for $6.99 each

DALLAS  -- June 2, 2014 - With the 2014 fútbol season getting ready to heat up in Brazil, Pizza Patrón has created a pizza combo perfect for fútbol game-watching parties and events with family and friends.  From June 1 to July 31, Pizza Patron's "Any 3 for $6.99 each" offer will be available with no coupon required.
The campaign, supported by out-of-home advertising and Spanish radio spots in select markets, will allow Pizza Patrón fans to pick any three large pizzas they want for just $6.99 each.  Customers can choose from more than a dozen topping options, as well as Pizza Patrón's classic marinara or creamy Alfredo sauce bases.  The entire line of Pizza Patrón's Favoritas del Patrón specialty pizzas, such as La Patrona and La Hawaiana, are also included in the deal.
"Our customers are huge fans of the big soccer games taking place this summer in Brazil," said Andrew Gamm, brand director for Pizza Patrón.  "We want Pizza Patrón to be a "must have" part of the fútbol-watching experience, so we created a perfect game-day offer that's hard to pass up."
As a bonus, starting on June 1, in preparation for this Summer's big soccer games, Pizza Patrón will be distributing free game schedule posters that contain valuable coupons and also feature the 'Score a Free Pepsi® Glass' offer.  Customers that add a 2-liter Pepsi® product to their 'Any 3 for $6.99' combo will receive a collectable glass featuring one of six all-star soccer players.  Glasses feature likenesses of Lionel Messi, Sergio Ramos, Oribe Peralta, Sergio Agüero, Clint Dempsey and David Luiz.

About Pizza Patrón
Since 1986, Pizza Patrón has been committed to making its promise of "Más Pizza. Menos Dinero.®" a reality for every customer.  From the beginning, the brand has been recognized for its 'fresh-dough' pizza, its low prices and its trademark "friendly, bicultural service."  In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants.  In 2012, the company's PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S.  Today, Pizza Patrón is the leading Mexican pizza brand in the U.S. and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.


Pizza Patrón Expands in Ft. Worth

McCart2.jpgPremiere Mexican Pizza Chain Kicks Off Growth Spurt

DALLAS  -- May 28, 2014 - Pizza Patron, the premiere Mexican pizza chain, has opened a new location at 6280 McCart Avenue in Ft. Worth, Texas. 

The store was opened by Pizza Patron franchisees Luis Ibarguengoytia and Ismael Leal of Pizitaz, LLC. This is the fifth store in the Dallas/Ft. Worth metroplex for this group of long-time multi-unit operators.

"We are excited to be here and look forward to introducing the brand, and its amazing food and unbeatable prices to the community," said Leal.  "Our promise is 'Más Pizza. Menos Dinero.®' and we keep that real every day."

The location is a carryout store with pick-up window that is open Sunday through Thursday from 11 a.m. to 10 p.m. and Fridays and Saturdays from 11 a.m. to midnight. 

The chain currently has a number of new stores under development in the DFW metroplex. After a year of restructuring and a weeding out of underperforming operators, Pizza Patron is positioned in 2014 for high growth through corporate store development, its existing veteran franchisees and a pointed focus on the Mexican segment of the Hispanic demographic.

"Ft. Worth remains one of the top five growth cities in Texas," said Victor Vazquez, business development manager for Pizza Patrón.  "We are excited to bring great pizza value to this new community." 

About Pizza Patrón
Since 1986, Pizza Patrón has been committed to making its promise of "Más Pizza. Menos Dinero.®" a reality for every customer.  From the beginning, the brand has been recognized for its 'fresh-dough' pizza, its low prices and its trademark "friendly, bicultural service."  In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants.  In 2012, the company's PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S.  Today, Pizza Patrón is the leading Mexican pizza brand in the U.S. and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.



PP-Corp-1.jpg28-Year-Old Chain Kicks Off New Business Model

DALLAS  -- May 21, 2014 - After 28 years in business, Pizza Patrón has opened its first corporate-owned store at 1456 Beltline Rd. in Garland, Texas.  Pizza Patrón's new expansion strategy includes development of company-owned restaurants as well as stores built by existing "battle-tested" multi-unit operators that possess solid track records, financial resources and operational savvy.

In the past year, Pizza Patrón has strengthened its position and laid a foundation for high growth by suspending pursuit of new franchisees and eliminating low-performing operators, strategically closing over 20 percent of its stores. The company also narrowed its brand focus from "Hispanic" to "Mexican" to start 2014, intensifying its relationship with customers and further differentiating itself in the marketplace.

Despite having 20 percent fewer stores, Pizza Patrón's yearly total sales are up 3.9 percent through May 18th, and comp sales are up 10 percent through May 18th

"We are very excited about the opening of this new corporate store," said Andrew Gamm, brand director for Pizza Patrón.  "This is the kickoff of a very new and highly controlled growth strategy. The company is focusing on building a corporate culture which would be challenging to do with franchising where the brand has no say in the hiring process and those decisions are left to each individual franchisee." 

Gamm went on to say that the company is currently hiring team members and managers, and putting in the infrastructure to support team building for each new company store. Its corporate staff is expected to grow from 10 employees to nearly 150 by the end of 2014.  

"Protecting the brand's integrity in the marketplace is paramount and this direction gives us more control over training and execution, plus better access to front-line employees that are responsible for the customer's brand experience," said Gamm.  "Also, company-owned stores align us with our franchisees -- they see that we have skin in the game too!"

For staffing information, call Pizza Patron's employment hotline 972-982-0091.

"The economy continues to challenge our business with high commodity prices and competitive sales pressures," said Gamm.  "We are forced to be very strategic in how we choose to expand our business and gain headway in the marketplace rapidly."

About Pizza Patrón
Since 1986, Pizza Patrón has been committed to making its promise of "Más Pizza. Menos Dinero.®" a reality for every customer.  From the beginning, the brand has been recognized for its 'fresh-dough' pizza, its low prices and its trademark "friendly, bicultural service."  In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants.  In 2012, the company's PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S.  Today, Pizza Patrón is the leading Mexican pizza brand in the U.S. and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.


Pizza Patrón Set Records with La Chingona Launch

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DALLAS  -- April 23, 2014 -  The launch of Pizza Patrón's La Ch!#gona pizza shattered all-time sales records, making it the most successful LTO product launch in company history.  During the first three weeks of sales, Pizza Patrón reported that La Ch!#gona represented more than 4 percent of the pizza sales mix, more than doubling the company's peak historical average for a new LTO launch.

The success of the pizza launch came on the heels of local and national media coverage over censorship of the product name La Chingona (or La Ch!#gona for branding purposes).  Just weeks before radio spots were scheduled to premiere on Monday, March 31st, the pizza chain was informed that its new advertising campaign would not be permitted to air on a number of major radio networks. 

Despite pushback from some franchisees that refused to sell the product unless the name was changed, NPR (National Public Radio) canceling a scheduled segment covering the story because of the name, and controversy surrounding the name across media and Internet channels, company officials moved forward with the launch as planned.

"The media coverage we got prior to the launch of La Ch#!gona definitely helped us generate new sales during Cuaresma (Lent), one of the most challenging sales periods of the year for our brand," said Andrew Gamm, brand director for Pizza Patrón  "The vast majority of our customer base is Catholic and they abstain from eating meats during Cuaresma.  We are projecting even stronger sales of La Ch!#gona after Easter."

Gamm went on to mention that early media coverage created a surge in traffic prior to the launch.  "Although customers came in requesting the new LTO before it was available, they were willing to try our other specialty pies."  

According to Pizza Patrón officials, this phenomenon had a positive impact on total sales that had already been trending up since January.  While 2014 first quarter same-store sales growth for the restaurant industry was -0.2 percent according to Black Box Intelligence, Pizza Patrón posted +9 percent comp sales and +3.3 percent total sales increase despite closing 20 percent of its locations that were operating below company standards.

"Over the past year, we have narrowed our customer focus to target the foreign-born Mexican demographic, and our product focus to promote our unique specialty pizzas that our core customer can't find anywhere else," said Edgar Padilla, corporate marketing manager for Pizza Patrón.  "La Ch#!gona is the beginning of a series of campaigns designed to help us to connect with our core demographic, build traffic, and increase top-line sales."

About Pizza Patrón
Since 1986, Pizza Patrón has been committed to making its promise of "Más Pizza. Menos Dinero.®" a reality for every customer.  From the beginning, the brand has been recognized for its 'fresh-dough' pizza, its low prices and its trademark "friendly, bicultural service."  In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants.  In 2012, the company's PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S.  Today, Pizza Patrón is the leading Mexican pizza brand in the U.S. and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.