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Fast-growing Latino Chain Continues Successful Expansion 12/03/04 Houston, Texas - December, 03, 2004 - Pizza Patrón, the premier Latino pizza brand, opened its fifth location in Houston, Texas on Wednesday, November 17. The store, located at 7582 W. Bellfort, opened with the highest volume of his three Houston locations, said Rick Sparkman, partner of the franchisee group, Cuatro Ventures, LLC. The other two Houston stores are owned by Rio Concho Partners, LTD. We are very excited about the outlook for our stores, said Sparkman. We continue to look forward to working with the Hispanic community in the Houston area. In the Fondren South West Village shopping center, next to the Fiesta supermarket, the store is open from 4:00 to 10:00 p.m. Mondays through Thursdays, 4:00 to midnight on Fridays, 12:00 p.m. to midnight Saturdays, and 12:00 p.m. to 10:00 p.m. on Sundays. Call in orders can be placed by calling 713-988-9779. Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has gone from four locations to 117, either open or under development. Pizza Patrón features festive and fun carryout-only pizza stores that are community based in Spanish speaking or predominately Hispanic neighborhoods. The menu is value oriented, offering high quality, freshly prepared pizzas at very low price points. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores, as well, from crushed Roma tomatoes. Only 100% mozzarella is used. Whole and half pizzas are offered at prices as low as $4.99 for a large pizza with cheese and one topping and $3.49 for the same half pizza. A large deluxe pizza with everything is only $6.99.
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