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Pizza Patrón Opens New Store in Dallas, Texas
Fast-Growing Latino Chain Continues Growth in Metroplex

02/23/05

Dallas,TX - February, 23, 2005
- Pizza Patrón, the premier Latino pizza brand, opened its 15th location in Dallas on February 15. The store, located at 3400 Lombardy Ln. Ste. 14., is the final unit that PML Restaurants 1, LP. is in agreement to open in Dallas. They have four other locations in Dallas, says Brian Mitts, managing partner of PML Restaurants 1, LP.

"We are very happy with the support we have received from the Hispanic communities," Mitts said. "Their brand loyalty has allowed us to expand into this fourth location and so far the sales have been great."

In the Pecan Plaza shopping center, the store is open from 4:00 to 10:00 p.m. Mondays through Thursdays, 11:00 to midnight on Fridays, 12:00 p.m. to midnight Saturdays, and 12:00 p.m. to 10:00 p.m. on Sundays. Call in orders can be placed by calling 214-358-0733.

The lease for the building was negotiated by Marsha Schneider of RTS Real Estate Services. For more information, call 972-698-7900.

Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has gone from four locations to 137, either open or under development.

Pizza Patrón features festive and fun carryout-only pizza stores that are community based in Spanish speaking or predominately Hispanic neighborhoods. The menu is value oriented, offering high quality, freshly prepared pizzas at very low price points. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores, as well, from crushed Roma tomatoes. Only 100% mozzarella is used. Whole and half pizzas are offered at prices as low as $4.99 for a large pizza with cheese and one topping and $3.49 for the same half pizza. A large "La Patrona" pizza with everything is only $6.99.

For more information call Sandy Bell at 972-934-2850 or write to Andy Gamm at Pizza Patrón, Inc., 1228 E. Northwest Highway, Garland, Texas, 75041.

Contact
Pizza Patrón Inc.
Andrew Gamm
972-613-8000
andy@pizzapatron.com

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