"The response to our high-quality, value-priced pizza offerings has been overwhelming," said Phillips. "We are looking forward to keeping the strong connection we have with the Hispanic community in this area."

The store will be open from 4 p.m. to 10 p.m. Monday through Thursday, 11 a.m. to midnight on Fridays, noon to midnight on Saturdays and noon to 10 p.m. on Sundays. Call-in orders can be placed by calling 915-856-7474.

Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has gone from four locations to 139, either open or under development. Pizza Patrón features festive and fun carryout-only pizza stores that are community based in Spanish speaking or predominately Hispanic neighborhoods and recently added its first dine-in location in May 2005. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores, as well, from crushed Roma tomatoes. Only 100 percent mozzarella is used. Whole and half pizzas are offered at prices as low as $4.99 for a large pizza with cheese and one topping and $3.49 for the same half pizza. A large "La Patrona" pizza with everything is only $6.99. For more information, visit www.pizzapatron.com.

Contact
Pizza Patrón Inc.
Andrew Gamm
972-613-8000
andy@pizzapatron.com