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Fast-growing Latino chain continues growth in California 03/21/06 Wilmington, CA - March, 21, 2006 - Pizza Patrón, the premier Latino pizza brand, opened its first Wilmington, Calif. location on Feb. 17, 2006. The store, located at 223 W. Anaheim St. (corner of Anaheim Street and Fries Boulevard), is owned by Mas Pizza LLC. This is Pizza Patrón's second Los Angeles area location - the first opened in September of 2005 in Huntington Park. The fast-growing pizza chain has development agreements for 20 restaurants in the Los Angeles area by January 1, 2008. The new restaurant also features Pizza Lista (Ready Now), Pizza Patrón's signature ready now pizza. The new product is a large 15-inch pizza, available in pepperoni and cheese and costs $4.99. The restaurant features a vivid color palette and resonates with an energetic and festive Latin influence that is a trademark of Pizza Patrón stores. The store is open from 11 a.m. to 10 p.m. Sunday through Thursday and 11 a.m. to 11 p.m. on Friday and Saturday. Call-in orders can be placed by calling 310-834-1900. Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has gone from four locations to 141, either open or under development. Pizza Patrón features fun and festive carryout-only pizza stores that are community based in Spanish speaking or predominately Hispanic neighborhoods and recently added its first dine-in location in May 2005. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. As well, the sauce is prepared fresh in the stores from crushed Roma tomatoes and only 100 percent mozzarella is used. Whole and half pizzas are offered at prices as low as $4.99 for a large pizza with cheese and one topping and $3.49 for the same half pizza. A large "La Patrona" pizza with everything is only $7.99.
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