"The pizza business is moving in a direction where it will resemble the fast food industry," said Ernesto Hernandez, Pizza Patrón's director of operations. "That's why we developed Lista™, our 'Ready Now' program and why we've opened a Lista™ Drive-Thru for our customers who are really in the mood for a Patrón pie but are also on the go.

The new Grand Prairie Pizza Patron drive-thru restaurant features a vivid color palette that resonates with an energetic and festive Latin influence that is a trademark of Pizza Patrón restaurants, and also includes dine-in seating for up to 26 patrons, as well as carry-out service.

"Our Lista™ pizzas have the same delicious taste that our customers have grown to love, only without the wait," said Hernandez. "We'll continue to stand by our motto, 'Más Pizza. Menos Dinero,' as we're the only franchise to offer a 15-inch large ready now pizza for $4.99.

About Pizza Patrón
Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has gone from four locations to 59 and more than 40 under development. Pizza Patrón features fun and festive carryout-only pizza stores that are community based in Spanish speaking or predominately Hispanic neighborhoods and recently added its first dine-in location in May 2005. In 2006, Pizza Patron introduced its 'Lista™' program, offering ready now large 15-inch pizzas, available in pepperoni and cheese for $4.99 in all 59 locations, making it the only franchise in the United States to offer a 15-inch large ready now pizza for $4.99. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and only 100 percent mozzarella is used. Whole and half pizzas are offered at prices as low as $4.99 for a large pizza with cheese and one topping and $3.49 for the same half pizza. A large 'La Patrona' pizza with everything is only $7.99.

Contact
Pizza Patrón Inc.
Andrew Gamm
972-613-8000
andy@pizzapatron.com