Pizza Patrón


	NEWS DETAILS

	Pizza Patrón Sees Same-Store Sales Soar in Q3-2006 Same-Store Comp Sales Increased 24% Over Previous Year 11/14/06 Dallas, TX - November, 14, 2006 - Pizza Patrón, the premier Latino pizza brand, announced today its third quarter sales for this year have increased over 24% versus the same period a year earlier. The twenty-year old privately-held company did not provide overall sales figures, however, their revenue growth was aided by the addition of several strategic initiatives including their "Lista™" program which began in February, offering ready now large 15-inch pizzas, available in pepperoni and cheese for $4.99 in all 59 locations, and with its success prompted the development of the drive-thru Lista® unit which opened this September, as well as the company's new line of Fiesta Wings" as Lista™ items. "Pizza Patrón is gaining popularity nationwide by fulfilling our motto and providing 'Más Pizza. Menos Dinero' to every community we enter, and because of our dedicated focus to the Hispano-Latino community," says director of operations Ernesto Hernandez. "We could now add 'Menos Tiempo' to our motto since the business is moving in a direction where it resembles the fast food industry. While maintaining our commitment to offering an affordable family meal every day, we now have our Lista® program which allows customers who are on the go to enjoy the same great Patrón pizza they have grown to love, without waiting," says Hernandez. More than 65 Pizza Patrón locations will be operating in the United States by the end of 2006, and another 40 are in development. Additional Lista™ drive-thru locations are also in development, which are fully branded, and feature an expanded Lista™ ('Ready Now') menu for convenient ordering from the car at the drive-thru window. In addition to the chain's Lista® 15-inch large pepperoni pizza, they also offer the La Patrona (deluxe pizza with everything), as well as the company's new line of Fiesta Wings" as Lista™ items. About Pizza Patrón Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has gone from four locations to 59 and more than 40 under development. Pizza Patrón features fun and festive carryout-only pizza stores that are community based in Spanish speaking or predominately Hispanic neighborhoods and recently added its first dine-in location in May 2005. In 2006, Pizza Patron introduced its 'Lista™' program, offering ready now large 15-inch pizzas, available in pepperoni and cheese for $4.99 in all 59 locations, making it the only franchise in the United States to offer a 15-inch large ready now pizza for $4.99. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and only 100 percent mozzarella is used. Whole and half pizzas are offered at prices as low as $4.99 for a large pizza with cheese and one topping and $3.49 for the same half pizza. A large 'La Patrona' pizza with everything is only $7.99. Contact Pizza Patrón Inc. Andrew Gamm 972-613-8000 andy@pizzapatron.com