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Pizza Patrón Sponsors Fiestas Patrias El Salvador in Dallas
Thousands Celebrate El Salvador's Independence Day

09/16/06

Dallas, TX - September, 16, 2006
- Thousands of spectators and participants gathered to celebrate El Salvador's 185th year of independence from Spain which took place in 1821. Rain did not stop an estimated crowd of more than 5,000 from enjoying the festivities. Entertainment included a variety of music including folkloric, merengue, salsa and others. "This is a great holiday that Salvadorians love to celebrate. It is a very happy day, because all the people unite to celebrate it," said one attendee.

As a proud sponsor of the event, Pizza Patrón was actively involved in the festivities. Branded vehicles, a branded tent, banners and signs were on display to promote brand awareness. The Patrón tent and basketball throw were a popular attraction throughout the day providing visitors the opportunity to win free pizzas, branded t-shirts and caps.

"We are proud to participate in meaningful community events like this," said Ernesto Hernandez, director of operations for Pizza Patrón Inc., "and we highly value the traditions and culture that make our customers unique."

About Pizza Patrón
Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has gone from four locations to 59 and more than 40 under development. Pizza Patrón features fun and festive carryout-only pizza stores that are community based in Spanish speaking or predominately Hispanic neighborhoods and recently added its first dine-in location in May 2005. In 2006, Pizza Patron introduced its 'Lista™' program, offering ready now large 15-inch pizzas, available in pepperoni and cheese for $4.99 in all 59 locations, making it the only franchise in the United States to offer a 15-inch large ready now pizza for $4.99. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and only 100 percent mozzarella is used. Whole and half pizzas are offered at prices as low as $4.99 for a large pizza with cheese and one topping and $3.49 for the same half pizza. A large 'La Patrona' pizza with everything is only $7.99.

Contact
Pizza Patrón Inc.
Andrew Gamm
972-613-8000
andy@pizzapatron.com

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