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Pizza Patrón Sponsors Fiestas Patrias at La Gran Plaza in Ft Worth
Thousands Celebrate Mexican Independence Day

09/16/06

Ft Worth, TX - September, 16, 2006
- Thousands of spectators gathered Saturday afternoon at La Gran Plaza to celebrate Mexico's Independence Day. An estimated 15,000 people came out to enjoy the live entertainment, food, and freebies given out by a host of vendors. Produced by Telemundo/Dallas, the festival boasted a wide variety of family-friendly entertainment, food, and fun. Entertainment included traditional cultural performances by Mariachis and folklorists' dancers as well as many contemporary music acts.

A proud sponsor of the event, Pizza Patrón was very active in the festivities. Branded vehicles, a 20' inflatable icon, branded tents, banners and signs were on display to promote brand awareness. The Patrón tent and prize wheel were a popular attraction throughout the evening giving visitors the opportunity to win free pizzas, branded t-shirts and caps.

Pizza Patrón also offered hot, fresh pizza to visitors and vendors quickly becoming a crowd favorite. "We love celebrating Fiestas Patrias at great community events like this," said Ernesto Hernandez, director of operations for Pizza Patrón Inc., "it gives the brand an opportunity to make a very personal connection with our fantastic customers."

"We always look forward to this event," said Ernesto Hernandez, director of operations for Pizza Patrón Inc., "it is well organized and seems to get bigger each year. It is a unique opportunity for us to connect with so many of our faithful customers, and to introduce our brand to lots of potential new ones."

About Pizza Patrón
Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has gone from four locations to 59 and more than 40 under development. Pizza Patrón features fun and festive carryout-only pizza stores that are community based in Spanish speaking or predominately Hispanic neighborhoods and recently added its first dine-in location in May 2005. In 2006, Pizza Patron introduced its 'Lista™' program, offering ready now large 15-inch pizzas, available in pepperoni and cheese for $4.99 in all 59 locations, making it the only franchise in the United States to offer a 15-inch large ready now pizza for $4.99. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and only 100 percent mozzarella is used. Whole and half pizzas are offered at prices as low as $4.99 for a large pizza with cheese and one topping and $3.49 for the same half pizza. A large 'La Patrona' pizza with everything is only $7.99.

Contact
Pizza Patrón Inc.
Andrew Gamm
972-613-8000
andy@pizzapatron.com

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