"We are very excited to be part of this tournament and to be able to bring this level of soccer to fans for free," said Ernesto Hernandez, director of operations for Pizza Patrón Inc. "We are committed to community soccer and are extremely proud to help support thousands of players across the country."

A proud sponsor of the event, Pizza Patrón was very visible at the fields. Branded vehicles, a 20' inflatable icon, branded tents, banners and signs were on display to promote brand awareness. The Patrón tent and prize wheel along with the Patrón "Golazo" fútbol kick were a hub of activity throughout the day giving visitors the opportunity to win free pizzas, branded t-shirts and caps. Pizza Patrón also offered hot, fresh pizza and Fiesta Wings" to attendees and was very popular with the crowd.

Pizza Patrón was also privaleged to host a secondary tournament "Copita Pizza Patrón" that featured amateur teams from Mexico as well as El Paso.

About La Alianza de Fútbol Hispano
La Alianza de Fútbol Hispano is the nation's leading organization dedicated to the development and support of Hispanic amateur soccer in the United States. Through its network of local and regional tournaments, the organization brings together and showcases the talents of Hispanic amateur players nationwide, and ultimately crowns the best Latino team in the United States.

Over 200 amateur Latino teams compete in regional tournaments nationwide for the chance to be seeded in the championship tournament in Los Angeles in January 2007. With the addition of the Mexican professional clubs, Copa Lowe's will truly be the most competitive world class national championship ever held for Hispanics in the USA.

About Pizza Patrón
Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has gone from four locations to 59 and more than 40 under development. Pizza Patrón features fun and festive carryout-only pizza stores that are community based in Spanish speaking or predominately Hispanic neighborhoods and recently added its first dine-in location in May 2005. In 2006, Pizza Patron introduced its 'Lista™' program, offering ready now large 15-inch pizzas, available in pepperoni and cheese for $4.99 in all 59 locations, making it the only franchise in the United States to offer a 15-inch large ready now pizza for $4.99. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and only 100 percent mozzarella is used. Whole and half pizzas are offered at prices as low as $4.99 for a large pizza with cheese and one topping and $3.49 for the same half pizza. A large 'La Patrona' pizza with everything is only $7.99.

Contact
Pizza Patrón Inc.
Andrew Gamm
972-613-8000
andy@pizzapatron.com