Pizza Patrón


	NEWS DETAILS

	Pizza Patrón Sponsors Exitos in Dallas Over 10,000 Attend Yearly Event 'Para las Latinas de Hoy' 12/02/06 Dallas, TX - December, 02, 2006 - Hosted by Telemundo 39, 97.1 La Preciosa and 106.1 Kiss FM in Dallas, Exitos was developed to inform, educate, connect and empower Hispanics from around the Metroplex. Exitos print media partners included Spanish-language daily Al Día and La Estrella Newspaper, Mercado Bilingue and Latino Biz. Exitos is the largest in-door Hispanic event in the metroplex, with over 10,000 in attendance each year. This is not a typical fiesta event, it was an organized with an emphasis on the Hispanic family, particularly the mothers and women. It provides an opportunity for families to become personally familiar with products and services from companies they may not be familiar with. In addition to live music and other entertainment, the event offered Health screenings, employment opportunities, financial information, home improvement tips, exhibits, games, raffles, and food and product samples. A yearly sponsor of this event, the Pizza Patrón team was out in full force. Branded vehicles, a 20' inflatable icon, branded banners and signs were on display in strategic areas to promote brand awareness. The Patrón booth was bustling with activity throughout the two-day event. Visitors to the Patrón booth took turns spinning the prize wheel with the opportunity to win free pizzas and branded t-shirts. Not surprising, the booth was a crowd favorite, boasting some of the longest lines at the event. "We are really proud to be a part of this event," said Ernesto Hernandez, director of operations for Pizza Patrón Inc., "Exitos is committed to making a difference in the lives of Hispanic families, and we are privileged to participate in this important community actiivity." About Exitos Exitos provides a venue to connect Latinas from around the Metroplex and places special emphasis on the Hispanic woman and her children. The purpose of Exitos is to help inform and educate Latinas about issues that affect their everyday life. Exitos focuses on six areas: Consumer, Family, Education, Employment, Health and Home Services. In addition, this bi-lingual, bi-cultural event is designed to make the Hispanic consumer a more informed and educated consumer. Exitos features products and services for the Hispanic family lifestyle and home. About Pizza Patrón Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has gone from four locations to 55 and more than 40 under development. Pizza Patrón features fun and festive carryout-only pizza stores that are community based in Spanish speaking or predominately Hispanic neighborhoods and recently added its first dine-in location in May 2005. In 2006, Pizza Patron introduced its 'Lista™' program, offering ready now large 15-inch pizzas, available in pepperoni and cheese for $4.99 in all 59 locations, making it the only franchise in the United States to offer a 15-inch large ready now pizza for $4.99. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and only 100 percent mozzarella is used. Whole and half pizzas are offered at prices as low as $4.99 for a large pizza with cheese and one topping and $3.49 for the same half pizza. A large 'La Patrona' pizza with everything is only $7.99. Contact Pizza Patrón Inc. Andrew Gamm 972-613-8000 andy@pizzapatron.com