Antonio Swad, the company's founder and president acknowledged that these kinds of numbers are going to be hard to continue as we grow, but it speaks to the relevancy of the Pizza Patrón brand. "We are constantly refining our business model to find ways to better serve our core Hispanic customer. Even our very first location, which is more than 20 years old, was up more than 20 points for the quarter. Our base is growing and so are we."

The fourth quarter sales increase came prior to the much-publicized Pizza por Pesos™ initiative, which was implemented system-wide in January.

About Pizza Patrón
Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has gone from four locations in Dallas to 59 in five states, with more than 40 more under development. Pizza Patrón features fun and festive pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. In 2006 Pizza Patrón successfully introduced new products like Patrón Dippers™ and Fiesta Wings™, and rolled-out their Pizza Lista™ program nationally. In 2007, they added BreadStix™ and QuesoStix™ to the menu and have begun market testing of ChurroStix™. Pizza Patrón restaurants include a dine-in store model, the Pizza Patrón Rapidito™ (airports/malls) model, the Tiendita™ (portable mini-store extension) and their Lista Drive-thru™ concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and only 100% mozzarella is used. Whole and half pizzas are offered at prices as low as $4.99 for a large pizza with cheese and one topping and $3.49 for the same half pizza. A large 'La Patrona' pizza with everything is only $7.99.

Contact
Pizza Patrón Inc.
Andrew Gamm
972-613-8000
andy@pizzapatron.com