Pizza Patrón


	NEWS DETAILS

	Pizza Patrón Opens First Rapidito™ Unit Chain Debuts Mall/Airport Model 05/21/07 Dallas, TX - May, 21, 2007 - Pizza Patrón, the premier Latino pizza brand introduced the first Pizza Patrón *Rapidito™* concept at La Gran Plaza, in Fort Worth Texas. The brand's new unit is designed specifically for malls, airports, and special venues enhancing the company's ability to penetrate markets deeper. La Gran Plaza is a unique mall among the first of its kind in the U.S. which caters exclusively to the Latino consumer. The mall's architecture and atmosphere resemble that of a typical colonial city in central Mexico creating an environment that is culturally sensitive to the Hispanic family. "La Gran Plaza was a perfect choice for us to launch our new Pizza Patrón *Rapidito™," said Andrew Gamm, director of Brand Development for Pizza Patrón. "Many of our customers already frequent the mall, and now they can enjoy our pizza while they shop." The menu features three varieties of 7-inch, personal size pizzas: Queso, Pepperoni and La Patroncita (a deluxe pizza with everything). The company has maintained its strong commitment to value-pricing with the pizzas starting at $2.49 for cheese only and topping-out at $3.49 for La Patroncita. Ranch, Spicy Ranch and Salsa Ranchera dipping sauces are also available for 50¢ each. "We are very excited about our new Rapidito&trade* unit," said Antonio Swad, founder of Pizza Patrón. "It allows us to serve our core Hispanic customer a familiar product at a familar value. As our customer base grows, we need to find new ways to reach out and serve them better and *Rapidito™* is a great example of doing just that." About Pizza Patrón Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has gone from four locations in Dallas to 64 in five states, with more than 40 more under development. Pizza Patrón features fun and festive pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. In 2006 Pizza Patrón successfully introduced new products like *Patrón Dippers™* and *Fiesta Wings™, and rolled-out their Pizza Lista™* program nationally. In 2007, they added *BreadStix™* and *QuesoStix™* to the menu and have begun market testing of *ChurroStix™. Pizza Patrón restaurants include a dine-in store model, the Pizza Patrón Rapidito™* (airports/malls) model, the *Tiendita™* (portable mini-store extension) and their *Lista Drive-thru™* concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and only 100% mozzarella is used. Whole and half pizzas are offered at prices as low as $4.99 for a large pizza with cheese and one topping and $3.49 for the same half pizza. A large 'La Patrona' pizza with everything is only $7.99. Contact Pizza Patrón Inc. Andrew Gamm 972-613-8000 andy@pizzapatron.com