Since launching its Pizza por Pesos™ promotion earlier this year, the company has seen a tremendous amount of new traffic in its stores. Although the company received widespread criticism for the program, customers have shown support where it counts most, with their wallets.

"We continue to be very optimistic about what our stores are doing," said Andrew Gamm, director of Brand Development for Pizza Patrón. "We have gained a lot of new customers this year and we are working hard to win their loyalty."

Today, Pizza Patrón operates 66 locations in the United States with aggressive expansion plans for the next 5 years. The company plans to continue growth through franchise distribution, partnering with qualified owner/operators who are committed to serving the Latino-Hispano community in their area.

"The continues sales growth is a sign that we are on the right track," said Antonio Swad, founder of Pizza Patrón. "Our core philosophy of providing excellent food at exceptional values every day has helped us gain valuable marketshare in the ultra-competitive pizza segment. We are experiencing strong growth despite rising construction, food and operating costs throughout the country."

About Pizza Patrón
Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has gone from four locations in Dallas to 66 in five states, with more than 40 more under development. Pizza Patrón features fun and festive pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. In 2006 Pizza Patrón successfully introduced new products like Patrón Dippers™ and Fiesta Wings™, and rolled-out their Pizza Lista™ program nationally. In 2007, they added BreadStix™ and QuesoStix™ to the menu and have begun market testing of ChurroStix™. Pizza Patrón restaurants include a dine-in store model, the Pizza Patrón Rapidito™ (airports/malls) model, the Tiendita™ (portable mini-store extension) and their Lista Drive-thru™ concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and only 100% mozzarella is used. Whole and half pizzas are offered at prices as low as $4.99 for a large pizza with cheese and one topping and $3.49 for the same half pizza. A large 'La Patrona' pizza with everything is only $7.99.

Contact
Pizza Patrón Inc.
Andrew Gamm
972-613-8000
andy@pizzapatron.com