Pizza Patrón


	NEWS DETAILS

	Pizza Patrón Launches Pizza por Pesos™ Fast-growing Latino chain goes dual currency. 01/08/07 Dallas, TX - January, 08, 2007 - Pizza Patrón, the premier Latino pizza brand, which goes by the slogan *Mas Pizza. Menos Dinero.®, announced today that it would be accepting Mexican pesos as well as U.S. currency at each of its 59 locations nationwide. The Pizza por Pesos™ program goes into effect immediately, and is scheduled to run until the end of February 2007. The timetable may be extended depending upon the needs of their core Hispanic customer base. "Many of our customers travel back and forth to Mexico regularly, and sometimes they end up with pesos left over," said Ernesto Alonso Hernandez, director or restaurant operations for Pizza Patrón Inc. "We have always welcomed our people, and now we also welcome the currency of our homeland. We want to make Pizza Patrón a better choice for our customers than any of our competitors." The program will be supported by in-store graphics and displays that feature the flag of Mexico as well as the message 'Bienvenido Paisano' (Welcome Countrymen). Pizza Patrón is the only national pizza franchise to offer an X-Large, 15-inch "ready pizza" for $4.99, part of their Pizza Lista* line of menu items. The brand has always been committed to providing an affordable family meal, and now makes it even more convenient with the acceptance of Pesos! About Pizza Patrón Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has gone from four locations in Dallas to 59 in five states, with more than 40 more under development. Pizza Patrón features fun and festive pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. In 2006 Pizza Patrón successfully introduced new products like *Patrón Dippers™* and *Fiesta Wings™, and rolled-out their Pizza Lista&trade* program nationally. In 2007, they added *BreadStix™* and *QuesoStix™* to the menu and have begun market testing of *ChurroStix™. Pizza Patrón restaurants include a dine-in store model, the Pizza Patrón Rapidito™* (airports/malls) model, the *Tiendita™* (portable mini-store extension) and their *Lista Drive-thru™* concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and only 100% mozzarella is used. Whole and half pizzas are offered at prices as low as $4.99 for a large pizza with cheese and one topping and $3.49 for the same half pizza. A large 'La Patrona' pizza with everything is only $7.99. Contact Pizza Patrón Inc. Andrew Gamm 972-613-8000 andy@pizzapatron.com