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Same Store Comp Sales Q4-2007
Fourth Quarter Sales Up 6.6% Over Previous Year

01/05/08

Dallas, TX - January, 05, 2008
- Pizza Patrón, the premier Latino pizza brand, announced today its fourth quarter sales for 2007 have increased 6.6% versus the same period in 2006. This represents the sixth straight quarter of same store comparative sales increases for the brand. "Times are tough right now, so we are happy to see continued increases over last years' numbers." said Andrew Gamm, director of Brand Development for Pizza Patrón. "The economy is changing customer spending habits, and we hope to see many new guests in our stores as people look for the best value for their dollar."

Today, Pizza Patrón operates 70 locations in the United States with aggressive expansion plans for the next 5 years. The company plans to continue growth through franchise distribution, partnering with qualified owner/operators who are committed to serving the Latino-Hispano community in their area.

"The continues sales growth is a sign that we are on the right track," said Antonio Swad, founder of Pizza Patrón. "Our core philosophy of providing excellent food at exceptional values every day has helped us gain valuable marketshare in the ultra-competitive pizza segment. We are experiencing strong growth despite rising construction, food and operating costs throughout the country."

About Pizza Patrón
Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has gone from four locations in Dallas to 70 in five states, with more than 40 more under development. Pizza Patrón features fun and festive pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. In 2006 Pizza Patrón successfully introduced new products like Patrón Dippers™ and Fiesta Wings™, and rolled-out their Pizza Lista™ program nationally. In 2007, they added BreadStix™ and QuesoStix™ to the menu and have begun market testing of ChurroStix™. Pizza Patrón restaurants include a dine-in store model, the Pizza Patrón Rapidito™ (airports/malls) model, the Tiendita™ (portable mini-store extension) and their Lista Drive-thru™ concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and only 100% mozzarella is used. Whole and half pizzas are offered at prices as low as $4.99 for a large pizza with cheese and one topping and $3.49 for the same half pizza. A large 'La Patrona' pizza with everything is only $7.99.

Contact
Pizza Patrón Inc.
Andrew Gamm
972-613-8000
andy@pizzapatron.com

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