"This exciting new venture takes our community-based brand and launches it into the mainstream," said Andrew Gamm, director of Brand Development for Pizza Patrón. "Pizza's broad appeal makes this a perfect place for us to introduce our brand to an audience that includes many people outside of our core Latino-Hispano customer base."

On Thursday, November 13, Pizza Patrón began serving pizza at the American Airlines Center, home of the Dallas Mavericks and Stars, and Americas fourth most lucrative arena according to Forbes Magazine this year.

"We are proud to begin a new partnership with Pizza Patrón and look forward to a long relationship. With Pizza Patrón's dedication to quality and service, we're excited to offer such a great product to our fans", said Joe Skenderian, VP of Business Development at American Airlines Center.

The menu features seven-inch pan pizzas, an inch larger than what was previously offered in the arena, for $6.50 -- cheese, pepperoni or sausage. The chain will also offer its BreadStix™, QuesoStix™ and ChurroStix™.

"At a time when others are pulling back, Pizza Patrón is pressing the gas pedal," said Antonio Swad, founder of Pizza Patrón Inc. "We are determined to grow this company and be the next great pizza brand."

Included in the deal are hard visual assets throughout the building including concourse signage, logo positioning on the 360° Digital Ring and on the Tri-vision scoreboards located at the North and South ends of the arena. Plans are also in the works to "hawk" pizzas down the aisles during events making this a first for the center.

About Pizza Patrón
Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has gone from four locations in Dallas to 82 in five states, with more than 40 more under development. Pizza Patrón features fun and festive pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. In 2006 Pizza Patrón successfully introduced new products like Patrón Dippers™ and Fiesta Wings™, and rolled-out their Pizza Lista™ program nationally. In 2007, they added BreadStix™ and QuesoStix™ to the menu and have begun market testing of ChurroStix™. Pizza Patrón restaurants include a dine-in store model, the Pizza Patrón Rapidito™ (airports/malls) model, the Tiendita™ (portable mini-store extension) and their Lista Drive-thru™ concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and only 100% mozzarella is used. Whole and half pizzas are offered at prices as low as $6 for a large pizza with cheese and one topping and $4 for the same half pizza AMIGO PIZZA™. A large 'La Patrona' pizza with everything is only $8.

Contact
Pizza Patrón Inc.
Sandy Bell, S. Bell, Inc.
972-934-2870
sandybell@sbelliinc.com