The PIZZA PESO is a $1 coupon, good towards any pizza purchase. It resembles Mexican currency and fits easily in a wallet with other bills. Pizza Patrón has partnered with DolEx Dollar Express and its Telemundo inspired in-store Digital Network to advertise and distribute the PIZZA PESOS. DolEx will be giving PIZZA PESOS to its clients at each of its 70+ Dallas/Ft Worth branches with every transaction, or upon request. The campaign includes rotating television spots on the DolExs new in-store video network and is slated to run through February, 2009.

"We work hard every day to find unique ways of bringing the Latino lifestyle experience to more people," said Andrew Gamm, director of Brand Development for Pizza Patrón. "The PIZZA PESO is a fun way to say thank you to our existing customers, and a great way to invite new ones to our restaurants."

The partnership brings healthy synergy to both companies -- the DolEx network offers Pizza Patrón new avenues of market penetration while Pizza Patrón brings added-value to the DolEx customer experience.

"We are excited to be involved in the introduction of the PIZZA PESO in the DFW area," said Andrew Barnet, Telemundo's Vice President of National Sales. "It's fun to be delivering new concepts in conjunction with Pizza Patrón and DolEx."

DolEx is one of the largest and fastest growing companies transferring funds to the Latin American corridor. Currently, there are over 700 DolEx locations in the United States and DolEx offers customers over 15,000 settlement locations throughout Latin America, where recipients can pick up their funds.

Pizza Patrón has been credited with creating the countrys first chain of Latino-Hispano focused restaurants, where traditional American-style pizza is served in a distinctly Latin environment. The company currently operates nearly 90 stores in six states and plans to have 750 stores nationwide within a decade.

About Pizza Patrón
Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has gone from four locations in Dallas to 84 in five states, with more than 40 more under development. Pizza Patrón features fun and festive pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. In 2006 Pizza Patrón successfully introduced new products like Patrón Dippers™ and Fiesta Wings™, and rolled-out their Pizza Lista™ program nationally. In 2007, they added BreadStix™ and QuesoStix™ to the menu and have begun market testing of ChurroStix™. Pizza Patrón restaurants include a dine-in store model, the Pizza Patrón Rapidito™ (airports/malls) model, the Tiendita™ (portable mini-store extension) and their Lista Drive-thru™ concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and only 100% mozzarella is used. Whole and half pizzas are offered at prices as low as $6 for a large pizza with cheese and one topping and $4 for the same half pizza AMIGO PIZZA™. A large 'La Patrona' pizza with everything is only $8.

Contact
Pizza Patrón Inc.
Sandy Bell, S. Bell, Inc.
972-934-2870
sandybell@sbelliinc.com