The new QSP outlet shattered all previous opening sales records and became the top-selling store in the 22 year-old chain within its first week of business. Team members scrambled to have additional product brought in over-night due to the unexpected high volume of transactions.

The brand has a proud history of service to community and commitment to value, and now it brings the convenience of fast-food to the pizza segment. The new QSP location is the concepts first standalone location and features three distinct points of service for customers -- a drive-thru order menu with pick-up window, a walk-up order window, and a colorful lobby strategically developed with a warm, food-centric retail environment.

"For years, we have wanted to take pizza to the next level but there were many operational and economic challenges to overcome ," said Andrew Gamm, director of Brand Development for Pizza Patrón. "The launch of our first QSP location is truly ground-breaking -- we hope to change the way people think about buying pizza."

Pizza Patrón worked hand-in-hand with Lincoln Ovens developing a new "Fast-Bake" technology that could be added to any of the companys existing impinger-style ovens. The new system allows for custom-made pizzas to be baked in just over three minutes, dramatically reducing traditional cook times.

"QSP is the first really new element of our industry in decades, and we are committed to perfecting it," said Antonio Swad, founder of Pizza Patrón Inc. "We will look back on this as a redefining event."

The company hopes to add more QSP units in multiple markets soon, and has developed executions for both custom-build projects and existing pad-site remodels. This new paradigm broadens the chains real estate options substantially and creates an effective option for heightened brand visibility in the marketplace.

About Pizza Patrón
Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has gone from four locations in Dallas to 82 locations in six states, with more than 40 more under development. Pizza Patrón features fun and festive pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. In 2006 Pizza Patrón successfully introduced new products like Patrón Dippers™ and Fiesta Wings™, and rolled-out their Pizza Lista™ program nationally. In 2007, they added BreadStix™ and QuesoStix™ to the menu and have begun market testing of ChurroStix™. Pizza Patrón restaurants include a dine-in store model, the Pizza Patrón Rapidito™ (airports/malls) model, the Tiendita™ (portable mini-store extension) and their Lista Drive-thru™ concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and only 100% mozzarella is used. Whole and half pizzas are offered at prices as low as $6 for a large pizza with cheese and one topping and $4 for the same half pizza AMIGO PIZZA™. A large 'La Patrona' pizza with everything is only $8.

Contact
Pizza Patrón Inc.
Sandy Bell, S. Bell, Inc.
972-934-2870
sandybell@sbelliinc.com