The AMIGO PIZZA™ was launched under the banner "Un Amigo para Todos" (an Amigo for everyone) with a campaign featuring three distinct "Choose Your Amigo" value options - one-topping $4, two or three toppings $5 and specialty pizzas for only $6 each. The new product compliments the company's existing everyday pricing structure and underscores its straight-forward approach to transacting with guests.

"Our customer base has been hit particularly hard by the current economic conditions, often forced to choose between filling their gas tank, or treating their family to pizza," said Andrew Gamm, director of Brand Development for Pizza Patrón. "The addition of AMIGO PIZZAS™ to the menu helps us reinforce our commitment of keeping 'Más Pizza' for 'Menos Dinero' accessible to as many people as possible."

Pizza Patrón is marketing the new product utilizing point-of-sale displays and targeted direct-to-home advertising in the neighborhoods surrounding each store. The launch initiative also promotes a THREE AMIGOS MEAL DEAL which includes three 1-topping AMIGO PIZZAS™, a 5-piece order of BreadStix™ and a 2-Liter Pepsi® product for only $15 every day.

"For 23 years we have been known for having one size pizza and great value," said Antonio Swad, founder of Pizza Patrón Inc. "Now we have two sizes, and the value is even more incredible."

Pizza Patrón has been credited with creating the country's first chain of Latino-Hispano focused restaurants, where traditional American-style pizza is served in a distinctly Latin environment. The company currently operates nearly 90 stores in six states and plans to have 750 stores nationwide within a decade.

About Pizza Patrón
Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has gone from four locations in Dallas to 84 in six states, with more than 40 additional stores under development, Latin-influenced pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has expanded its menu to include new items such as Patrón Dippers™, Fiesta Wings™, BreadStix™ and ChurroStix™. Additionally, they successfully rolled-out their LISTA-NOW READY™ pizza program nationally. The carry-out pizza chain also features a variety of different store models including DINE-IN, RAPIDITO™ (airports/malls), TIENDITA™ (portable mini-store extension) and their QSP™ (Quick Service Pizza) concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and marinated with a secret blend of herbs and spices. Only 100% mozzarella cheese is used on all pizzas. X-Large pizzas are offered at prices as low as $6 for cheese and one topping and $4 for the same medium AMIGO PIZZA™. An X-Large 'La Patrona' deluxe pizza with everything is priced as low as $8.

Contact
Pizza Patrón Inc.
Sandy Bell, S. Bell, Inc.
972-934-2870
sandybell@sbelliinc.com