"We expected sales to be strong going into 2009 as our brand continues to gain market-share in the communities we serve," said Andrew Gamm, director of Brand Development for Pizza Patrón. "Pizza Patrón appeals to a wide base of customers because we offer high-quality meals at unbeatable, everyday prices."

Company officials attribute the sales increases to a combination of classic menu favorites and the popularity of the chain's new extreme value choices. The recently added AMIGO PIZZA" played a significant role in driving the results.

The AMIGO PIZZA" was launched under the banner "Un Amigo para Todos" (an Amigo for everyone) with a campaign featuring three distinct Choose Your Amigo value options-one topping $4, two or three toppings $5 and specialty pizzas for only $6 each.

"We believe our current sales trends are not an anomaly, but rather a reflection of our commitment to create an unmistakably Latino experience in our restaurants," said Antonio Swad, founder of Pizza Patrón Inc. "Our brand is uniquely aligned with the youngest and fastest-growing demographic in the U.S., plus our everyday values have broad appeal for everyone-we love our position."

Pizza Patrón has been credited with creating the country's first chain of Latino-Hispano focused restaurants, where traditional American-style pizza is served in a distinctly Latin environment. The company currently operates nearly 90 stores in six states and plans to have 750 stores nationwide within a decade.

About Pizza Patrón
Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has gone from four locations in Dallas to 84 in six states, with more than 40 additional stores under development, Latin-influenced pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has expanded its menu to include new items such as Patrón Dippers™ , Fiesta Wings™ , BreadStix™ and ChurroStix™. Additionally, they successfully rolled-out their LISTA-NOW READY™ pizza program nationally. The carry-out pizza chain also features a variety of different store models including DINE-IN, RAPIDITO™ (airports/malls), TIENDITA™ (portable mini-store extension) and their QSP™ (Quick Service Pizza) concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and marinated with a secret blend of herbs and spices. Only 100% mozzarella cheese is used on all pizzas. X-Large pizzas are offered at prices as low as $6 for cheese and one topping and $4 for the same medium AMIGO PIZZA™ . An X-Large 'La Patrona' deluxe pizza with everything is priced as low as $8.

Contact
Pizza Patrón Inc.
Sandy Bell, S. Bell, Inc.
972-934-2870
sandybell@sbelliinc.com