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Located at 6849 S Gessner Road 03/25/04 HOUSTON - March, 25, 2004 - Pizza Patrón, the premier Latino pizza brand, has opened its third location in Houston. The store, located across from the Fiesta Shopping Center at 6849-B S Gessner Road, is owned by Rio Concho Partners, Ltd, a company formed by Brandon Beck and consisting of partners Ron and Kathleen Ram. The store is the first of fourteen that the partnership will open says Beck. "It feels great to get our first store open," said Beck. "We are looking forward to serving Latino communities in Houston, and connecting with them at a level they are unaccustomed to seeing from other broad-market brands." Pizza Patrón features festive and fun carryout-only pizza stores that are community based in Spanish speaking or predominately Hispanic neighborhoods. The units are open from 4pm to 10pm Monday through Thursday, 4pm to 12am on Friday, 12pm to 12am Saturdays and 12pm to 10pm Sundays. The menu is value oriented, offering high quality, freshly prepared pizzas at very low price points. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores, as well, from crushed Roma tomatoes. Only 100% mozzarella is used. Whole and half pizzas are offered at prices as low as $4.99 for a large pizza with cheese and one topping and $3.49 for the same half pizza. A large deluxe pizza with everything is only $6.99.
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