The Daily Dough

Pizza Patrón Overhauls Brand Focus, Embraces Mexican Roots

Pizza Patrón Overhauls Brand Focus, Embraces Mexican Roots

Company takes first steps to ‘Mexicanize’ the brand in 2014 DALLAS – December 30, 2013 – Pizza Patrón executives intend to roll out multiple new strategies designed to bring the brand closer to its core Mexican-born customers in 2014.  The company plans to [...]

Read Article

Pizza Patrón introduces fresh ingredients with '¡Es Calidad!' campaign

Pizza Patrón introduces fresh ingredients with '¡Es Calidad!' campaign

Chain raises pizza quality but not pizza prices DALLAS  — May 01, 2012 -¡Es Calidad! (It’s quality) is the new campaign rolled out today by Pizza Patrón.  ‘¡Es Calidad!’ is the company’s new fresh ingredients menu strategy that centers on dough made fresh [...]

Read Article

Pizza Patrón® rolls out new POLLITO CHICKEN™ offering

Pizza Patrón® rolls out new POLLITO CHICKEN™ offering

Product branded with traditional children’s song inspires nostalgia and activity DALLAS  — January 30, 2012 – This month Pizza Patrón launches its new POLLITO CHICKEN™, breaded premium chicken tenders of 100 percent breast meat. The company expects to strike a chord with its [...]

Read Article