Controversial new LTO pizza release date set for March 31 DALLAS — March 27, 2014 – Pizza Patrón has come under heavy fire for the name of its latest LTO pizza, La Ch!#gona. Despite public outcry from critics, resistance from some franchise partners and media censorship of its radio ads, the company is proceeding with … Continued
DALLAS — March 17, 2014 – NPR, National Public Radio, the non-profit media organization that serves as a national syndicator to a network of 900 public radio stations in the United States, recently cancelled its planned segment about Pizza Patrón’s upcoming LTO pizza La Ch!#gona. The broadcast was tentatively scheduled to air on Saturday, but … Continued
New radio spots banned on some networks, ‘bleeped’ on others DALLAS — March 17, 2014 – Despite notification that its new advertising campaign would be banned from a number of major radio networks, and pushback from some franchisees over the name of Pizza Patrón’s new LTO pizza La Ch!#gona, the company has decided to move … Continued
New ads too ‘chingón’ for many Spanish radio networks DALLAS — March 10th, 2014 – Pizza Patrón, the Dallas-based pizza chain, was informed that the company’s new advertising campaign would not be permitted to air on a number of major radio networks. The decision came just weeks ahead of the radio spots planned premiere on … Continued
Brand sought a disruptive agency partner to support new products and offers DALLAS — March 3rd, 2014 – Dallas-based ad agency Richards/Lerma has been selected as creative agency of record by Pizza Patrón. The relationship will have the agency assisting in traditional, digital, social media and public relations programs for the Mexican centric pizza chain … Continued