Month: April 2014

Pizza Patrón Set Records with La Chingona Launch

DALLAS  — April 23, 2014 –  The launch of Pizza Patrón’s La Ch!#gona pizza shattered all-time sales records, making it the most successful LTO product launch in company history.  During the first three weeks of sales, Pizza Patrón reported that La Ch!#gona represented more than 4 percent of the pizza sales mix, more than doubling … Continued