Year: 2014

Pizza Patrón Stands Behind Banned Ads

New radio spots banned on some networks, ‘bleeped’ on others DALLAS  — March 17, 2014 – Despite notification that its new advertising campaign would be banned from a number of major radio networks, and pushback from some franchisees over the name of Pizza Patrón’s new LTO pizza La Ch!#gona, the company has decided to move … Continued

Pizza Patrón Censored for Speaking 'Mexican'

New ads too ‘chingón’ for many Spanish radio networks DALLAS  — March 10th, 2014 – Pizza Patrón, the Dallas-based pizza chain, was informed that the company’s new advertising campaign would not be permitted to air on a number of major radio networks.  The decision came just weeks ahead of the radio spots planned premiere on … Continued

Pizza Patrón Selects Richards/Lerma as Creative Agency of Record

Brand sought a disruptive agency partner to support new products and offers DALLAS  — March 3rd, 2014 – Dallas-based ad agency Richards/Lerma has been selected as creative agency of record by Pizza Patrón.  The relationship will have the agency assisting in traditional, digital, social media and public relations programs for the Mexican centric pizza chain … Continued

Pizza Patrón's Upcoming LTO Creates Internal Fallout

New pizza name is “too hot” for some of Pizza Patrón’s franchisees DALLAS  — February 24, 2014 – Pizza Patrón, the Dallas-based pizza chain, plans to release a new LTO pizza that is creating controversy among its franchise partners.  Franchisees do not dispute the product itself, a large pizza with approximately 90 slices of proprietary … Continued

Pizza Patrón Suspends Franchise Sales, Ramps Up Growth

Pizza Patrón plans to heighten standards and tighten focus DALLAS  — January 8, 2014 – After ten years of franchising, Pizza Patrón announced today that it is suspending its franchise program indefinitely.  The company will continue development with some of its existing franchise partners, but will concentrate its growth focus on building company owned stores. … Continued

Pizza Patrón Closes 20% of its Stores, Sets Sales Record

DALLAS  — January 17, 2014 – Pizza Patrón said today that despite closing nearly 20 percent of its stores in 2013, it achieved the highest overall yearly sales in the company’s history. Pizza Patrón opened seven new restaurants and closed 20 locations in multiple markets in 2013.  Although the company is forecasting that a handful … Continued

Pizza Patrón slices franchising operation, preps for growth

By KAREN ROBINSON-JACOBS Staff Writer   A worker at the Pizza Patrón on busy Buckner Boulevard retrieves two ready-to-go pizzas from a warming oven, hands them to a hungry diner and calls out “lista,” the Spanish word for ready. It’s a signal to the cook that more no-wait pizzas are needed. It’s also the … Continued

Pizza Patrón Heats Up New Year with "Any 3 for $18" Promotion

DALLAS – Jan. 2, 2014 – Pizza Patrón is blazing into the New Year with an incredible deal for Pizza Patrón customers – for a limited time, they can get any three large pizzas for only $18.  That means customers can order three large pizzas with any toppings for $18. Savvy pizza consumers are already … Continued