The Daily Dough

Pizza Patrón Set Records with La Chingona Launch

Pizza Patrón Set Records with La Chingona Launch

DALLAS  — April 23, 2014 –  The launch of Pizza Patrón’s La Ch!#gona pizza shattered all-time sales records, making it the most successful LTO product launch in company history.  During the first three weeks of sales, Pizza Patrón reported that La Ch!#gona represented [...]

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Pizza Patrón Says: ¡Si, Se Puede! To La Ch!#gona

Pizza Patrón Says: ¡Si, Se Puede! To La Ch!#gona

Controversial new LTO pizza release date set for March 31 DALLAS  — March 27, 2014 – Pizza Patrón has come under heavy fire for the name of its latest LTO pizza, La Ch!#gona.  Despite public outcry from critics, resistance from some franchise partners [...]

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NPR Cancels Segment Over Name of Pizza Patrón's New LTO

NPR Cancels Segment Over Name of Pizza Patrón's New LTO

DALLAS  — March 17, 2014 – NPR, National Public Radio, the non-profit media organization that serves as a national syndicator to a network of 900 public radio stations in the United States, recently cancelled its planned segment about Pizza Patrón’s upcoming LTO pizza [...]

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Pizza Patrón Stands Behind Banned Ads

Pizza Patrón Stands Behind Banned Ads

New radio spots banned on some networks, ‘bleeped’ on others DALLAS  — March 17, 2014 – Despite notification that its new advertising campaign would be banned from a number of major radio networks, and pushback from some franchisees over the name of Pizza [...]

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Pizza Patrón Censored for Speaking 'Mexican'

Pizza Patrón Censored for Speaking 'Mexican'

New ads too ‘chingón’ for many Spanish radio networks DALLAS  — March 10th, 2014 – Pizza Patrón, the Dallas-based pizza chain, was informed that the company’s new advertising campaign would not be permitted to air on a number of major radio networks.  The [...]

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Pizza Patrón Selects Richards/Lerma as Creative Agency of Record

Pizza Patrón Selects Richards/Lerma as Creative Agency of Record

Brand sought a disruptive agency partner to support new products and offers DALLAS  — March 3rd, 2014 – Dallas-based ad agency Richards/Lerma has been selected as creative agency of record by Pizza Patrón.  The relationship will have the agency assisting in traditional, digital, [...]

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Pizza Patrón's Upcoming LTO Creates Internal Fallout

Pizza Patrón's Upcoming LTO Creates Internal Fallout

New pizza name is “too hot” for some of Pizza Patrón’s franchisees DALLAS  — February 24, 2014 – Pizza Patrón, the Dallas-based pizza chain, plans to release a new LTO pizza that is creating controversy among its franchise partners.  Franchisees do not dispute [...]

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Pizza Patrón Suspends Franchise Sales, Ramps Up Growth

Pizza Patrón Suspends Franchise Sales, Ramps Up Growth

Pizza Patrón plans to heighten standards and tighten focus DALLAS  — January 8, 2014 – After ten years of franchising, Pizza Patrón announced today that it is suspending its franchise program indefinitely.  The company will continue development with some of its existing franchise [...]

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Pizza Patrón Closes 20% of its Stores, Sets Sales Record

Pizza Patrón Closes 20% of its Stores, Sets Sales Record

DALLAS  — January 17, 2014 – Pizza Patrón said today that despite closing nearly 20 percent of its stores in 2013, it achieved the highest overall yearly sales in the company’s history. Pizza Patrón opened seven new restaurants and closed 20 locations in [...]

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