The Daily Dough

Pizza Patrón Launches “La Lonchera” Lunch Combo in San Antonio

The leading Mexican pizza brand rolls personal pan pizzas

 

SAN ANTONIO – May 11, 2015 – Pizza Patrón wants customers to stop by for lunch. In order to entice lunch-goers, Pizza Patrón is testing out its La Lonchera lunch combo in San Antonio.

The La Lonchera combo includes a Pepperoni, Cheese, or Patrona (Supreme) personal-sized deep-dish pie along with a 20 oz. Pepsi product for only $4.99. The “La Lonchera” promotion will run between the hours of 11 a.m. and 2 p.m. Monday through Friday. The testing begins May 11 and is slated to run through the end of August 2015.

The company currently features this product at La Gran Plaza in Fort Worth and at the American Airlines Center in Dallas. Company executives say that the product has been well received by guests in its special outlets and hope to duplicate that success in its restaurants.

“When we launched our personal deep-dish product at the American Airlines Center, we nearly doubled the sales of the previous national pizza vendor,” said Andrew Gamm, executive vice president of Pizza Patrón. “Our product is very craveable, and the personal size is a convenient fit for lunch goers who are in a hurry.”

The company said it is beefing up its lunch offerings in an effort to boost traffic and increase sales during its slowest day part.

“Lunch has always been a challenge for us because pizza is typically a group experience. By offering an individual portion and fast service, we believe that we can compete with all of the other quick service concepts out there,” said Gamm.

About Pizza Patrón

Since 1986, Pizza Patrón has been committed to making its promise of “Más Pizza. Menos Dinero.®” a reality for every customer. From the beginning, the brand has been recognized for its ‘fresh-dough’ pizza, its low prices and its trademark “friendly, bicultural service.” In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants. In 2012, the company’s PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S. Today, Pizza Patrón is the leading Mexican pizza brand in the U.S. and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.

Website – www.pizzapatron.com

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