Huge celebration planned for Cinco de Mayo
DALLAS – May 5, 2011 – Over 50,000 people from all over Dallas/Fort Worth upheld the long-standing tradition of celebrating La Batalla on Cinco de Mayo. This year, being held at Lone Star Park, in Grand Prairie, TX. In addition to live music and other entertainment, the event offered exhibits, games, raffles, and food and product samples.
As a sponsor of the event, Pizza Patrón carried a strong presence, hosting a prize tent and displaying two 3′ x 30′ banners and one 3′ by 8′ banner. Staff positioned three wrapped vehicles at the entrances and other strategic areas to promote brand awareness. The Patrón tent was a nonstop flurry of excitement, complete with a DJ and a soccer game for prizes.
Participants took turns trying to score with the opportunity to win free medium pizzas, free Churros and even free logo T-shirts! Loyal Pizza Patrón fans could be seen throughout the day sporting their Pizza Patrón logo-wear. Players were given three shots per game with a chance to win by sinking at least one shot. The booth was a crowd favorite, often boasting the longest lines.
Long after the rest of the tents and booths had been taken down, Pizza Patrón’s tent was still going strong. A large crowd gathered in the area as the DJ played Reggatón beats and had the crowd dancing well into the evening.
About Pizza Patrón
Pizza Patrón, America’s #1 Latin pizza brand, offers traditional pizza, wings and sides in its community based, bicultural stores. Pizza Patrón was founded by restaurateur Antonio Swad in 1986, in Dallas, Texas, and today operates 101 dine-in and carry-outrestaurants in seven states with 40 more under development. Pizza Patrón has franchise opportunities available in prime markets throughout the country offering a proven system for hard-working franchisee candidates. In 2007, the brand received international news coverage when it decided to accept Mexican Pesos at all of its locations, gaining over 500,000,000 media impressions worth over $30 million in the U.S. alone. The company’s medium AMIGO PIZZAS® start as low as $4 and X-Large LISTA-NOW READY™ pepperoni pizzas start as low as $6 all day, every day.