Pizza Patrón aims to revolutionize consumer behavior
DALLAS – September 21, 2011 – Pizza Patrón has reworked their store model, including the menu system and recipes, to bring value to its customers and more bottom line profits to its franchisees. The new store model is being tested in eight different stores in five store markets –Dallas, Waco, Texas, Houston, Miami and San Diego.
The new prototype utilizes a new menu system that strategically combines all in-store POP, blade boards, main menu, and window clings as well as newly designed over-sized outdoor shaker boards to lead the consumer to certain purchasing decisions. The company has also altered the pricing on certain items, making value-priced combo meals the most logical buying decision for customers. To encourage add-ons and upselling in the stores, Pizza Patrón changed the pricing on certain add on items to encourage multiple ala carte add on purchases.
To avoid raising prices in an uncertain economy and to hit the price points that Pizza Patrón customers want, the company also reworked product sizes, said Andrew Gamm, brand director for Pizza Patrón.
“We already have interest from franchisees in implementing this model,” said Andrew Gamm, brand director for Pizza Patrón, “We believe that this will be a successful adaptation to the changing economy and the fast food environment we are facing.”
Gamm said the store model test began on Sept. 19 and will go on for 90 days. Pizza Patrón will evaluate the model after the 30 day mark and will hope to implement it in the first store by year end.
About Pizza Patrón
Pizza Patrón, America’s No.1 Latin pizza brand, offers traditional pizza, wings and sides in its community based, bicultural stores. Pizza Patrón was founded by restaurateur Antonio Swad in 1986, in Dallas, Texas, and today operates 100 dine-in and carry-out restaurants in seven states with 40 more under development. Pizza Patrón has franchise opportunities available in prime markets throughout the country offering a proven system for hard-working franchisee candidates. In 2007, the brand received international news coverage when it decided to accept Mexican Pesos at all of its locations, gaining over 500,000,000 media impressions worth over $30 million in the U.S. alone. The company’s medium AMIGO PIZZAS® start as low as $4 and X-Large LISTA-NOW READY™ pepperoni pizzas start as low as $6 all day, every day.
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