The Daily Dough

Pizza Patrón slices franchising operation, preps for growth

Pizza Patrón slices franchising operation, preps for growth

By KAREN ROBINSON-JACOBS Staff Writer krjacobs@dallasnews.com A worker at the Pizza Patrón on busy Buckner Boulevard retrieves two ready-to-go pizzas from a warming oven, hands them to a hungry diner and calls out “lista,” the Spanish word for ready. It’s a signal to [...]

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Pizza Patrón Heats Up New Year with "Any 3 for $18" Promotion

Pizza Patrón Heats Up New Year with "Any 3 for $18" Promotion

DALLAS – Jan. 2, 2014 – Pizza Patrón is blazing into the New Year with an incredible deal for Pizza Patrón customers – for a limited time, they can get any three large pizzas for only $18.  That means customers can order three [...]

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Pizza Patrón Overhauls Brand Focus, Embraces Mexican Roots

Pizza Patrón Overhauls Brand Focus, Embraces Mexican Roots

Company takes first steps to ‘Mexicanize’ the brand in 2014 DALLAS – December 30, 2013 – Pizza Patrón executives intend to roll out multiple new strategies designed to bring the brand closer to its core Mexican-born customers in 2014.  The company plans to [...]

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Pizza Patrón introduces fresh ingredients with '¡Es Calidad!' campaign

Pizza Patrón introduces fresh ingredients with '¡Es Calidad!' campaign

Chain raises pizza quality but not pizza prices DALLAS  — May 01, 2012 -¡Es Calidad! (It’s quality) is the new campaign rolled out today by Pizza Patrón.  ‘¡Es Calidad!’ is the company’s new fresh ingredients menu strategy that centers on dough made fresh [...]

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Pizza Patrón® rolls out new POLLITO CHICKEN™ offering

Pizza Patrón® rolls out new POLLITO CHICKEN™ offering

Product branded with traditional children’s song inspires nostalgia and activity DALLAS  — January 30, 2012 – This month Pizza Patrón launches its new POLLITO CHICKEN™, breaded premium chicken tenders of 100 percent breast meat. The company expects to strike a chord with its [...]

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Pizza Patrón® announces promotion featuring Pepsi and Lionel Messi

Pizza Patrón® announces promotion featuring Pepsi and Lionel Messi

#1 Latino pizza brand launches “Ponte la Diez” campaign DALLAS – November 01, 2012 – Pizza Patrón announced today that it will kick off a co-branded promotion, “Ponte La Diez” or “Wear the 10”, with Pepsi starting Nov. 1, 2012, and scheduled to [...]

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Pizza Patrón® to launch PESOS POR ST. JUDE™ in October

Pizza Patrón® to launch PESOS POR ST. JUDE™ in October

Brand adds Latin twist to annual fundraiser; will match donations up to $500,000 pesos DALLAS – October 1, 2012 – Pizza Patrón announced today that it will continue its tradition of raising funds in all its stores nationwide for St. Jude Children’s Research [...]

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