Chain makes friends and family game watching parties easy
DALLAS – Jan. 15, 2015 – From Jan. 1 through April 30, Pizza Patron is bringing back last year’s highly successful ‘Any 3 for $6.99’ campaign. Strategically timed for game watching parties, the offer allows customers to buy any three large pizzas they want for just $6.99 without a coupon.
Last Summer, from June through July, Pizza Patron offered this powerful family-oriented pizza combo and experienced a 20 percent increase in average unit volume and more than 15.3 percent increase in comparable sales over the same period a year prior. Total system sales went up 12.5 percent over the same period in 2013, and 21 out of 89 stores set all time sales records during the promotional period.
The campaign, supported by out-of-home advertising and Spanish radio spots in select markets, will allow Pizza Patrón fans to craft their three large pizzas for just $6.99 from more than a dozen topping options, as well as Pizza Patrón’s classic marinara or creamy Alfredo sauce bases. The entire line of Pizza Patrón’s Favoritas del Patrón specialty pizzas, such as La Patrona and La Hawaiana, are also available in the deal.
“Our core customer base has a larger than average household. This deal is perfect for getting the entire family together and is a ‘must have’ for game-watching gatherings,” said Andrew Gamm, brand director for Pizza Patrón.
About Pizza Patrón
Since 1986, Pizza Patrón has been committed to making its promise of “Más Pizza. Menos Dinero.®” a reality for every customer. From the beginning, the brand has been recognized for its ‘fresh-dough’ pizza, its low prices and its trademark “friendly, bicultural service.” In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants. In 2012, the company’s PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S. Today, Pizza Patrón is the leading Mexican pizza brand in the U.S. and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.
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