Nation’s #1 Latin Pizza Brand teams with Pepsi on cultural promotion
DALLAS – September 08, 2010 – This year, September’s Latin holiday Fiestas Patrias, has added significance since several Hispanic cultures are celebrating 200 years of independence. In honor of the festivities, Pizza Patrón, the nation’s number one Latin pizza brand, has teamed with Pepsi to roll out a fun twist on the more than 200 year old Mexican game of chance – Lotería.
Lotería is similar to Bingo, except it uses images on a deck of cards instead of plain numbers on round balls. The Pizza Patrón promotion features a handout with break off pieces that emulate traditional Lotería cards. The cards can be used for a variety of discounts throughout the month of September, one per visit.
“The Lotería is a classic game that brings back very nostalgic memories for many Hispanics in the U.S.,” said Andrew Gamm, brand director for Pizza Patrón. “This is the type of promotion that makes perfect sense for Pizza Patrón because it reinforces our brand’s unique cultural position in the marketplace, and it is fun and accessible for all of our customers of every ethnicity.
The September Coupon Lotería offerings will be in addition to Pizza Patrón’s famous ultra-competitive pricing and unbeatable every day values like its 12-inch medium AMIGO PIZZAS® starting as low as $4, and its X-Large LISTA-NOW READY™ pepperoni pizzas starting as low as $6 every day.
About Pizza Patrón
Pizza Patrón, America’s #1 Latin pizza brand, offers traditional pizza, wings and sides in its community based, Latin-influenced stores. Pizza Patrón was founded by restaurateur Antonio Swad in 1986, in Dallas, Texas, and today operates 100 dine-in and carry-out restaurants in seven states with 40 more under development. Pizza Patrón has franchise opportunities available in prime markets throughout the country offering a proven system for hard-working franchisee candidates. In 2007, the brand received international news coverage when it decided to accept Mexican Pesos at all of its locations, gaining over 500,000,000 media impressions worth over $30 million in the U.S. alone. The company’s medium AMIGO PIZZAS® start as low as $4 and X-Large LISTA-NOW READY™ pepperoni pizzas start as low as $6 all day, every day.
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