Pizza Patrón debuts LTO Chicken Bacon Clásico pizza

Nation’s #1 Latin pizza brand offers popular tastes at industry-leading value

DALLAS – November 3, 2010 – Pizza Patrón, the nation’s number one Latin pizza brand, announced today the introduction of its Chicken Bacon Clásico pizzas. The new Chicken Bacon Clásico pizza has quality you can see and taste, andfeatures a creamy garlic parmesan alfredo sauce topped with bacon, chicken, mushrooms and mozzarella.

“Our new Chicken Bacon Clásico pizzas are designed using generous portions of simple, high quality ingredients that customers really love,” said Andrew Gamm, brand director for Pizza Patrón. “This new addition to our ‘Clásico’ line of specialty pizzas gives families watching their budget the value they deserve without having to sacrifice great taste.

The Chicken Bacon Clásico is available at all Pizza Patrón locations from November 1 through January 31, 2011 at $6 for a medium and only $8 for an extra-large, family-sized pizza.

“Our guests have been asking for new product offerings, and we are working hard to develop items that combine great taste AND great value which is what our customers love about Pizza Patrón,” said Gamm.

Pizza Patrón has been a hot bed of innovation, announcing – just in the last 60 days – this new LTO,  a $10 PAQUETAZO™ promotion, that offers an unprecedented value in a never-before-seen portable ‘walking ad’ box and a new frozen pizza line that is going into grocery stores nationwide.

“Pizza Patron has been, and will continue to be, a pioneer in the pizza industry. We are an entrepreneurial company that is always looking for new ways to enhance our customer experience,” said Guillermo Estrada, president of Pizza Patrón. Our line of ‘Clásico’ pizzas continues to bring to our patrons the high standards of quality, value and great taste that we are known for. They requested it, and we made it happen.”

The Dallas-based pizza chain recently opened its 100th retail location and plans to continue focusing on expanding its retail footprint in new markets through franchising.


3About Pizza Patrón

Pizza Patrón, America’s #1 Latin pizza brand, offers traditional pizza, wings and sides in its community based, Latin-influenced stores. Pizza Patrón was founded by restaurateur Antonio Swad in 1986, in Dallas, Texas, and today operates 100 dine-in and carry-out restaurants in seven states with 40 more under development. Pizza Patrón has franchise opportunities available in prime markets throughout the country offering a proven system for hard-working franchisee candidates. In 2007, the brand received international news coverage when it decided to accept Mexican Pesos at all of its locations, gaining over 500,000,000 media impressions worth over $30 million in the U.S. alone. The company’s medium AMIGO PIZZAS® start as low as $4 and X-Large LISTA-NOW READY™ pepperoni pizzas start as low as $6 all day, every day.


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