Nation’s #1 Latin Pizza Brand Celebrates the World Cup
DALLAS – June 11, 2010 – Known internationally for its Latin brand focus, Pizza Patrón announced today that it is launching ¡Fútbol-Gana!, its World Cup online sweepstakes. Pizza Patrón fans have a chance to win one of four 50-inch home theater systems and many other great prizes.
The promotion, open to legal U.S. residents of CA, NV, AZ, CO, TX, GA and FL, age 18 or older, began on May 17th and runs through July 9th. During that time, pizza lovers and World Cup fans alike can log on to pizzapatron.com and enter once a day for their chance to win one of four grand prize packages that include a 50″ flat screen TV, a satellite TV subscription plus a surround sound system.Twenty runner-ups will also receive a $50 gift card for WorldSoccerShop.com to buy their favorite soccer gear or team jerseys.
This Saturday, the U.S. will play England in the opening round of the World cupin a rematch of the “Miracle on Grass” from the 1950 World Cup, the last time these two teams met. The game is poised to attract more North American viewers than any soccer game in history.
“Fútbol, or soccer as we know it here in the U.S., is the most popular sport in the world, and our Hispanic customers have been anticipating this for months,” said Andrew Gamm, brand director for Pizza Patrón. “This is big for us, and we are working hard every day to enhance the World Cup experience for our customers.”
In preparation for the games, Pizza Patrón began distributing free game schedule posters on May 17th that contained valuable coupons and a secret code needed to enter the online sweepstakes at www.pizzapatron.com. The¡Fútbol-Gana! secret code is also available for participants on the company’s Facebook® and Twitter® sites, or a game card can be obtained at any Pizza Patrón location in the U.S.
“Many experts expect this Saturday’s game to catapult the sport in popularity here in the U.S., but the majority of our customers have been avid fans their entire lives,” said Gamm. “Here at Pizza Patron, we have laid the ground work to let our customers know that we want to be a part of their World Cup watching parties. What’s better than soccer and pizza, anyway?”
About Pizza Patrón
Pizza Patrón, America’s #1 Latin pizza brand, offers traditional pizza, wings and sides in its community based, Latin-influenced stores. Pizza Patrón was founded by restaurateur Antonio Swad in 1986, in Dallas, Texas, and today operates 100 dine-in and carry-out restaurants in seven states with 40 more under development. Pizza Patrón has franchise opportunities available in prime markets throughout the country offering a proven system for hard-working franchisee candidates. In 2007, the brand received international news coverage when it decided to accept Mexican Pesos at all of its locations, gaining over 500,000,000 media impressions worth over $30 million in the U.S. alone. The company’s medium AMIGO PIZZAS® start as low as $4 and X-Large LISTA-NOW READY™ pepperoni pizzas start as low as $6 all day, every day.
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