New store model targets better service and speed during peak business periods
SAN ANTONIO, Texas. – February 7, 2011 – Pizza Patrón, the nation’s #1 Latino pizza brand, celebrated theopening of its seventh store in San Antonio on Monday. The store, located at 6700 S. Flores St., is the company’s newly developed ‘double drive-thru’ model, the first of its kind in the chain.
The concept was designed to minimize customer wait time by featuring two drive-thru lanes and Lincoln Fast-Bake™ ovens that cook fresh, custom-made pizzas in only 3.5 minutes. Cars enter a single lane and place their order at the menu board. After the orders are placed, motorists split into one of two pick-up lanes: LISTA ORDERS or CUSTOM ORDERS. ‘LISTA’ is a Spanish word that means ‘ready,’ or ‘no waiting.’
CUSTOM ORDERS are completed in less than 5 minutes. LISTA ORDERS are ready as soon as the customer drives up, no waiting. Items offered on the LISTA menu are: large pepperoni pizza for $4.99, QuesoStix, wings (buffalo, lime-n-pepper and garlic-con-queso), churros and dips (ranch and spicy ranch).
“We created the double drive-thru concept to increase the speed and convenience for our LISTA customers,” said Andrew Gamm, brand director for Pizza Patrón. “They no longer have to wait behind cars with custom orders.”
The concept, which comes on the heels of the development of two freestanding Pizza Patrón QSP™ (Quick Service Pizza) units in San Antonio, was also designed to improve the flow of traffic during peak lunch and dinner periods.
“The speed of the double drive-thru and our low prices make our pizza a particularly competitive lunch option for customers who have limited time and budget,” Gamm said. “Pizza Patrón’s slogan ‘Más Pizza. Menos Dinero.®’ has always defined the brand, now, ‘Más Pizza. Menos Dinero.®’ is quicker and more convenient than ever.”
About Pizza Patrón
Since 1986, Pizza Patrón has been committed to making its promise of “Más Pizza. Menos Dinero.®” a reality for every customer. From the beginning, the brand has been recognized for its ‘fresh-dough’ pizza, its low prices and its trademark “friendly, bicultural service.” In 2007, the company drew international media attention when it decided to accept Mexican Pesos at all of its restaurants, gaining over 500 million media impressions in the U.S. alone. Today, Pizza Patrón is the nation’s premier Latino pizza brand and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.
Website – www.pizzapatron.com
Facebook – http://www.facebook.com/pizzapatron
Twitter – http://www.twitter.com/pizzapatron
Contact:
Sandy Bell
Phone 972-934-2850 x106
Fax 972-934-2870
sandybell@sbellinc.com