The Daily Dough

Pizza Patrón opens first Quick Service Pizza restaurant in DFW

Nation’s #1 Latin pizza brand expands market, ground-breaking concept

DALLAS – April 1, 2010 — Pizza Patrón, the premier Latin pizza brand, today announced the grand opening of its first Quick Service Pizza (QSP) outlet in the metroplex area of Dallas – Ft. Worth and the third in the system. The restaurant is located at 14350 Josey Ln. in Farmers Branch, TX on the corner of Josey Ln and Hollandale.

The new location opened for business March 2nd and immediately surged into the company’s top ten in weekly sales in its first week, as did its predecessors, the first two QSP outlets in San Antonio, TX.

This is the third location for the ALFED group and the 30th location to open in the DFW metroplex. The Grand Opening was supported with a radio remote from a local station and with the companies standard branded tent and prize wheel, inviting the community to help celebrate.

The company hopes to add more QSP units in other markets and has developed models for custom-build projects as well as existing pad-site remodels.

Since 1986, Pizza Patrón has been celebrating the diversity of the Latin culture and lifestyle in its stores. Today, the company operates 90 stores in six states and plans to have 750 stores nationwide within a decade. Approximately 93% of Pizza Patrón restaurants in the U.S. are owned and operated by franchisees.

About Pizza Patrón – Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has grown from four locations in Dallas to 98 locations in six states, with more than 40 additional stores under development. Pizza Patrón features festive, Latin-influenced pizza stores that are community-based in Spanish-speaking or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has expanded its menu to include new items such as Patrón Dips™, Fiesta Wings™, BreadStix™, QuesoStix™ and Churros. In addition, they successfully rolled-out their LISTA-NOW READY™ pizza program nationally. The carry-out pizza chain also features a variety of different store models including DINE-IN,  RAPIDITO™ (airports/malls), TIENDITA™ (portable mini-store extension) and their QSP™ (Quick Service Pizza) drive-thru concept. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and marinated with a secret blend of herbs and spices. Only 100 percent mozzarella cheese is used on all pizzas. X-Large pizzas are offered at prices as low as $6 for cheese and one topping and $4 for the same medium AMIGO PIZZA™. An X-Large ‘La Patrona’ deluxe pizza with everything is priced as low as $8.

For more information, visit http://www.pizzapatron.com/.