Product branded with traditional children’s song inspires nostalgia and activity
DALLAS — January 30, 2012 – This month Pizza Patrón launches its new POLLITO CHICKEN™, breaded premium chicken tenders of 100 percent breast meat. The company expects to strike a chord with its core audience of foreign-born Hispanics with the new menu item, named after a famous traditional children’s song used in many Latin American countries to teach English.
As part of the promotion, the company developed floor graphics for each restaurant lobby. The art is positioned in a conventional ‘hopscotch’ format and contains the most famous lines from the ‘Pollito Chicken’ song. Many customers hum or sing the jingle while their kids cavort with the floor graphics.
“Our research has shown us that Pizza Patrón consumers recognize us for our unique Latin branding and flavors and want to see more of these options from us,” said Andrew Gamm, Pizza Patrón Brand Director. “It’s a real win for us when we are able to go deeper than product and price and connect with the hearts of our customers.”
Served ten pieces to an order, along with carrot sticks and a choice of Ranch or spicy Ranch dipping sauce, the new POLLITO CHICKEN™ offering is value priced at only $4.99 every day.
Pizza Patrón is headquartered in Dallas with 104 locations in 8 states and more than 80 under development. Franchise opportunities, offering a proven system for hard-working franchisee candidates, are available in prime Hispanic markets throughout the country.
About Pizza Patrón
Since 1986, Pizza Patrón has been committed to making its promise of “Más Pizza. Menos Dinero.®” a reality for every customer. From the beginning, the brand has been recognized for its ‘fresh-dough’ pizza, its low prices and its trademark “friendly, bicultural service.” In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants. In 2012, the company’s PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S. Today, Pizza Patrón is the nation’s premier Latino pizza brand and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.
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