Pizza Patrón sponsors Tour Dallas

Huge celebration planned for April 2nd

DALLAS  – April 2, 2011 – Pizza Patrón will be the title sponsor of this year’s Tour Dallas, planned for Saturday, April 2nd, starting at 8:00 a.m. at City Hall Dallas, TX.

The number one Latin Pizza brand will be there from 8:00 am to 1:00 pm serving hot, freshly baked pizza slices to all participants of the Tour Dallas cycling event from their custom mobile kitchen known as ‘La Cocina del Patrón’ or the Patrón’s Kitchen. Pizza Patrón is proud to participate for the 4thtime at the annual event that aims to get beginners and experienced riders out on the road and experience the scenic beauty of Dallas in the spring.

This year, the expected attendance is about 5,000 riders, making it the largest 1-day cycling event in the DFW metroplex. And giving the Pizza Patrón team plenty of opportunity to deliver fresh, hot pizza to event participants and volunteers.

Additionally, the event will feature several activities at the Finish Line Celebration on City Hall Plaza. Tour Dallas will have cyclists, face painters, jugglers and clowns, FREE hot pizza from Pizza Patrón, beverages, information about area rides and more.

“We are a proud sponsor of the annual Tour Dallas. This event celebrates the community,” said Guillermo Estrada, Pizza Patrón president.  We really look forward to our participation and serving great pizza, fresh out of our fantastic mobile kitchen. This is a wonderful opportunity for us to connect with our community and we are excited to be there.”

About Tour of Dallas

Years ago, Bikin’ Mike Keel shared a dream with a group of friends. The dream was for a local cycling event that was easy to get to, easy to participate in and especially inviting to beginning level cyclists. That group of friends helped launch Tour Dallas.

Since that time, Tour Dallas has grown into quite an event – far beyond our hopes and dreams and infinitely beyond the capabilities of one person. It takes a group of dedicated people to produce Tour Dallas.

Website –


About Pizza Patrón

Pizza Patrón, America’s #1 Latin pizza brand, offers traditional pizza, wings and sides in its community based, bicultural stores. Pizza Patrón was founded by restaurateur Antonio Swad in 1986, in Dallas, Texas, and today operates 101 dine-in and carry-outrestaurants in seven states with 40 more under development. Pizza Patrón has franchise opportunities available in prime markets throughout the country offering a proven system for hard-working franchisee candidates. In 2007, the brand received international news coverage when it decided to accept Mexican Pesos at all of its locations, gaining over 500,000,000 media impressions worth over $30 million in the U.S. alone. The company’s medium AMIGO PIZZAS® start as low as $4 and X-Large LISTA-NOW READY™ pepperoni pizzas start as low as $6 all day, every day.