The Daily Dough

Pizza Patrón thinks inside the box for new promotion test

Nation’s #1 Latin Pizza Brand gives unprecedented value with $10 PAQUETAZO™

DALLAS – October 27, 2010 – Pizza Patrón, the nation’s number one Latin pizza brand, is thinking inside, outside and all around the box for a new way to steal market share. Currently, they are testing a $10 PAQUETAZO™ promotion in three markets that offers unprecedented value and is packaged in their new, portable ‘walking ad’ box that’s unlike any other.

The Spanish word PAQUETAZO means ‘a great packaged deal’ referring to two or more items that are bundled and offered at a fantastic price. The full-color $10 PAQUETAZO box is bigger than your typical pizza box because it contains two medium pizzas (in boxes), a 5-piece order of BreadStix™ and marinara dipping sauce. The $10 PAQUETAZO also comes with a 2-liter of Pepsi.

“This box design is completely new to the pizza industry,” said Andrew Gamm, brand director of Pizza Patrón. “It was created with two objectives in mind. First, each panel of the box was designed using outdoor advertising principles to literally work as a mobile billboard promoting the offer.  Second, the box serves as a convenient and portable way for customers to transport the multiple food items from the store to their destination. When you measure the value of our $10 PAQUETAZO against any other $10 food offer being advertised, there is no comparison.”

After the three-market test, Pizza Patrón hopes to roll out the special nationwide, promoting it through various media ads in different markets.  The marketing plan also includes a six-foot tall inflatable replica of the box that will be used on busy traffic corridors in some cities.

“We’ve always been known for extremely good every-day values, but the $10 PAQUETAZO really stands out as a clear and memorable product offering that perfectly illustrates our commitment to provide the best food values in our industry,” said Gamm.

About Pizza Patrón

Pizza Patrón, America’s #1 Latin pizza brand, offers traditional pizza, wings and sides in its community based, Latin-influenced stores. Pizza Patrón was founded by restaurateur Antonio Swad in 1986, in Dallas, Texas, and today operates 100 dine-in and carry-out restaurants in seven states with 40 more under development. Pizza Patrón has franchise opportunities available in prime markets throughout the country offering a proven system for hard-working franchisee candidates. In 2007, the brand received international news coverage when it decided to accept Mexican Pesos at all of its locations, gaining over 500,000,000 media impressions worth over $30 million in the U.S. alone. The company’s medium AMIGO PIZZAS® start as low as $4 and X-Large LISTA-NOW READY™ pepperoni pizzas start as low as $6 all day, every day.

Website – www.pizzapatron.com

Facebook – http://www.facebook.com/pizzapatron

Twitter – http://www.twitter.com/pizzapatron

MySpace – http://www.myspace.com/mypizzapatron

YouTube – http://www.youtube.com/user/pizzapatroncorp