Company to offer large “Frijolera” (bean lovers) pizza for only 50 Pesos each on September 16
DALLAS — September 2, 2015 – Pizza Patrón announced today that it is launching its new Frijolera™ (bean lovers) pizza on Mexican Independence Day, September 16th. ‘Frijoleros’ and ‘frijoleras’ (bean lovers) taking advantage of the brand’s PIZZA POR PESOS® program on that day can purchase a large Frijolera™ pizza for only 50 Mexican Pesos (bills only), tax included, limit 1 per customer. That’s less than three bucks for a large specialty pie that normally retails for $9 or more at Pizza Patrón.
In 2007, the company received death threats over its PIZZA POR PESOS® program which allowed customers to pay for their purchases using Mexican Pesos at all of its U.S. locations. Today, the company continues to accept Mexican Pesos (bills only) as a form of payment at all of its locations, providing change in U.S. dollars.
“We are pretty excited about the Frijolera™ pizza and hope lots of customers can find 50 Pesos to bring with them on September 16 to take advantage of the unbelievable discount,” said Andrew Gamm, executive vice president of Pizza Patrón. “This pizza is excellent and you will only find a deal like this at Pizza Patrón – it’s what sets us apart from the other chains.”
The Frijolera™ is a large pizza that starts with a black bean sauce and is topped with generous amounts of cheese, smoky chorizo sausage, savory ham and crispy bacon. A large Frijolera™ pizza runs $8.99 and is available for a limited time only. Price may vary in different markets.
Customers may also substitute the premium Frijolera black bean sauce on any of their favorite pizzas such as the popular La Mexicana pizza for only $1 more.
To find the nearest Pizza Patrón location or to view the full menu, visit www.pizzapatron.com
About Pizza Patrón
Since 1986, Pizza Patrón has been committed to making its promise of “Más Pizza. Menos Dinero.®” a reality for every customer. From the beginning, the brand has been recognized for its ‘fresh-dough’ pizza, its low prices and its trademark “friendly, bicultural service.” In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants. In 2012, the company’s PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S. Today, Pizza Patrón is the leading Mexican pizza brand in the U.S. and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.
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